PR consultant apologizes for comments

A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district’s critics in the Parkland massacre as “crazies” and called a reporter a “skanky” “jerk” who “smells bad.”

Sara Brady, who was paid nearly $75,000 to assist the district after the shooting at Marjory Stoneman Douglas High School, told an audience of public relations professionals last July that critics of the school district’s controversial Promise program, which allowed students who commit minor crimes to avoid jail, were “crazies.”

She criticized South Florida Sun Sentinel reporter Scott Travis, although she didn’t name him, as “just a jerk,” and then she got more personal.

“He is sloppy, he’s reckless, he’s mean, and he smells bad,” she said, laughing along with the audience.

At the point, Broward school district spokeswoman Tracy Clark can be heard calling out, “Sour milk!” That provoked more laughter.

At another point in the video Brady describes him as “that nasty, skanky reporter.”

Her statement about “crazies” concerned what happened after a state commission concluded that the Promise program had not been a factor in the shooting. The district put out a tweet about that conclusion, prompting criticism from the district’s detractors.

“And sure enough, all the crazies kind of came out,” Brady told an audience in California, in a video revealed by the South Florida Sun Sentinel in a recent story about the school district’s public relations damage control after the shooting. “The district knows who the crazies are and who the