Hertz using biometric scans to rent cars
Biometric screening the rental car industry.
Hertz said Tuesday that it is teaming up with Clear, the maker of biometric screening kiosks found at many airports, in an effort to slash the time it takes to pick up a rental car. Clear hopes it will lead more travelers to its platform, which has 3 million members in the U.S.
It’s the latest place consumers will find biometric technology, which has migrated over the last 50 years from secure government facilities and banks to airports, stadiums and even smartphones that unlock with the touch a fingerprint. Hertz is the first rental car company to use the technology.
Improvements in cameras and other technology have made it cheaper to install is expanding to scanners that can read fingerprints, faces and irises. More than 100 airports worldwide use biometric readers from Clear, Vision-Box and other companies to scan passengers.
And the advancements will likely keep coming.
Microsoft is working with Australia’s national bank on cardless ATM machines that would let people withdraw cash using a facial scan and personal identification number. Universities in London and Copenhagen have on-campus groceries that let students pay with their finger. Some laptops can now be unlocked with a fingerprint scan.
Hertz with Clear launched their biometrics scans this week at HartsfieldJackson Atlanta International Airport.
It will be rolled out to 40 more U.S. Hertz locations next year, including John F. Kennedy Airport in New York, San Francisco International Airport and Los Angeles International Airport.
The service is free for members of the Gold Plus Rewards program, which also has no fee.