New Florida ‘cannabis czar,’ Bell, sees potential in hemp industry

Saying hemp is poised to be a “multibillion-dollar industry in the state,” Agriculture Commissioner Nikki Fried on Wednesday appointed the state’s first cannabis czar.

Fried, a Democrat elected in November who made increasing access to medical marijuana one of the cornerstones of her campaign, tapped Holly Bell, a former banker, to serve as director of cannabis. Fried created the position after taking over the Department of Agriculture and Consumer Services last month.

Bell, who has a degree in agricultural economics from Purdue University, has worked as a cannabis consultant in other states and helped “build the infrastructure to create Tennessee’s industrial hemp program,” according to a news release issued by Fried’s office Wednesday.

Fried said Bell will work with farmers and scientists to help develop Florida’s nascent hemp industry following the passage of a federal farm bill that broadly legalized hemp, a cannabis plant that does not contain euphoria-inducing THC. Also, Bell will monitor other state agencies’ activities regarding medical marijuana.

“The stakes are really high here in our state to get this right. Studies show that Florida can be the number one state in America for medical marijuana and to help involve and bring up this industry,” Fried told reporters at a news conference announcing Bell’s appointment.

Bell said she helped Tennessee farmers embrace hemp as an alternative to tobacco, soybeans, cattle and cotton — crops similar to those grown in Florida.

“Hemp is a multibillion-dollar opportunity and potential for the state of Florida and the agriculture community as an alternative crop. After 80 years of stalled progress, we can finally begin to put cannabis to work for farmers, consumers and patients here in Florida,” Bell said at a news conference.

Fried, a lawyer and onetime medical marijuana lobbyist, called cannabis her department’s “top priority.”