POSTAL SURFACE
Even Tacoma’s parcels are packed with information. Fullbright’s Karla Zimonka runs us through the key details.
multiple layers
Various stamps give the impression of the parcel having gone through a chain of official processes and people to reach its destination. Zimonja created these stamp designs separately, then overlaid them onto the label for the effect.
correct address
This label features a rare mention of the space station Tacoma’s address: 1 Venturis Orbit. The address is a nod to Apple HQ’s ‘Infinite Loop’ street which is located on its California Campus. Apple’s mailing address is thus ‘One Infinite Loop’.
by designation
The routing information section required Zimonja to create a fictional airport designation—FNP—for the game’s space elevator, the Fountain of Paradise. The other designation—SIN—is real, and refers to Singapore Changi Airport,
reference material
Customs documents, modern shipping labels, older letters bespattered with ink stamps, cargo forms, customer information notices, and more real-world artefacts informed the design of this single element.
hidden information
Both QR codes can be scanned for a further layer of data. The ‘from’ code adds the name of the employee who checked the crate (Pearline Yukimura) while the ‘to’ code confirms the contents of the crate and their monetary value.
worth naming
The company logo for Parcels Universal makes just one appearance in the game. The attention to detail in these on-off assets is a testament to how invested Zimonja is in getting the world to feel right no matter where you look.