GOOGLE DOODLE

Google Doodles transform the company’s logo on its search page. Sometimes it’s a still image to highlight a holiday or memorable event, but plenty have interactive elements, becoming games and toys. These seed games into people’s lives in a way that’s different from purposely going to a gaming site. You went to look up a recipe for banana loaf and suddenly you’re solving a Rubik’s cube. Or you wanted to find out what’s so great about yachts and now a cricket minigame has ruined your productivity. These are games as unexpected delights, rather than sought-out distractions. PW www.bit.ly/g-doodles