HIDE AND SEEK

WITH A NEW OUT­POST, WATCH BRAND SHI­NOLA PROVES THAT THEY’RE DO­ING MUCH MORE THAN KEEP­ING TIME.

Philadelphia Style - - Contents - BY KRISTIN DET­TER­LINE

With a new out­post, watch brand Shi­nola proves that it’s do­ing much more than keep­ing time.

Yes, you know Shi­nola for its watches. You may even know about those down­right hand­some bi­cy­cles. But take note—prefer­ably in one of their mono­grammed jour­nals—that this Detroit­based com­pany, founded in 2011, is just get­ting started. Shi­nola’s new King of Prus­sia Mall store show­cases the men’s and women’s life­style brand at its best, from a cus­tom watch bar to the new home au­dio col­lec­tion. So why Philly for their 18th out­post? “Detroit is very sim­i­lar to Philly, filled with tena­cious, vi­sion­ary peo­ple and an ever-chang­ing food and re­tail scene,” says Shi­nola Pres­i­dent Jac­ques Pa­nis. Here, three leather-clad es­sen­tials to score for spring. King of Prus­sia Mall, 610-290-4761; shi­nola.com

THE BAG

With clas­sic sil­hou­ettes, min­i­mal hard­ware, few fancy de­tails, and no showy lo­gos save for the em­bossed brand name, Shi­nola’s leather goods for men are about as un­der­stated as it gets. The large car­ryall, avail­able in black and brown but look­ing best in a rich shade of bour­bon, is a tote you’ll carry for a life­time.

THE WATCH

You could go about build­ing your dream time­piece at the cus­tom watch bar. But se­lect­ing one of the brand’s sig­na­ture de­signs is equally sat­is­fy­ing. Shi­nola proves that they know their way around a watch with the new Run­well sport chrono­graph, a re­fined and rugged de­sign with gold ac­cents and a black leather strap.

THE TURNTABLES

A re­spectable vinyl col­lec­tion calls for home au­dio ac­ces­sories that look just as good as they func­tion: En­ter Shi­nola’s new dis­play­wor­thy turntables in vary­ing shades of black, sil­ver, and neu­tral. It’s a move that Pa­nis says il­lus­trates the “elas­tic­ity of the brand.” Head­phones and speak­ers will roll out next.

Right: Shi­nola’s new King of Prus­sia store. Run­well sport chrono­graph ($925). be­low: Run­well turntable ($2,500). Run­well turntable, lim­ited edi­tion ($2,500). be­low: Large car­ryall ($1,295).

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