ELSEY MONOGRAMMING MACLEAN IS PUTTING MAVEN THE FASHION WORLD IN STITCHES. BY MARNI PRICHARD MANKO
Monogramming maven Kelsey Maclean is putting the fashion world in stitches.
Back when Kelsey Maclean was shopping for clothes for her soon-to-be-born son, she went into her country club’s gift shop, looking for a teeny shirt embroidered with the club’s logo. What she found instead were fashion-forward, miniature versions of adult clothing, even down to the use of tech fabrics.
“I was disappointed,” says Maclean. “When I asked for something a bit more tasteful and made from cotton, I was told that the golf apparel industry did not provide that type of clothing for babies and young children.” Enter the inspiration for her eponymous Kelsey Maclean and Fore Kids Golf, luxury fashion lines she started in 2013 and headquartered in Kennett Square.
Both labels show clothes that are designed primarily for babies and toddlers, and she only uses high-quality textiles such as 100-percent pima cotton. Today, her garb is sold in clubs around the world, including Ardmore’s famed Merion Golf Club (249 Ardmore Ave.,610-642-5600; meriongolfclub.com).
Although her forte is childrenswear, Maclean has also created a sweet niche for herself by taking those same fabrics and creating custom luxury adult items for some of the world’s most discerning clubs and hotels, including the plush line of robes she creates for the Ritz-carlton hotels. And she ups the stakes by adding monograms and logos. “I think people like to have items monogrammed or to have their logos on clothing because it’s a personal touch. Whether it’s an individual who wants to have their name or a country club that wants its logo on their clothing, it’s a personal statement of hand-finished bespoke clothing.” Sew there! kelseymaclean.com .
“PEOPLE LIKE TO HAVE ITEMS MONOGRAMMED BECAUSE IT’S A PERSONAL TOUCH.” — kelsey maclean