Philadelphia Style

Homecoming parade: Eyeglass label Warby Parker comes full circle with a new Walnut Street store.

WARBY PA ER RETURNS TO THE CITY WHERE THE EYEWEAR BRAND BEGAN— WITH A FEW SURPRISES.

- BY KRISTIN DETTERLINE

The retail world knows Warby Parker for its stylish, affordable glasses. The charity world recognizes the label for its impactful Buy a Pair, Give a Pair program. In the Phillysphe­re, the talk is always about how a couple of Wharton guys turned an idea born in a computer lab into a bonafide brand with 50 stores stretching from Canada to Miami. Seven years later, Warby Parker marked a full-circle moment this spring by opening a Walnut Street boutique steps from where cofounder and CO-CEO Dave Gilboa lived during the early days. “Philadelph­ia was the birthplace of the company, so it gives us the warm fuzzies to be back in town,” says Gilboa.

PHILLY IN FOCUS

Summer 2017 looks hit shelves in April (hello, rose-gold frames!) and mark Warby’s 91st line. The signature Roosevelt Collection, named for the old Roosevelt Pub where the founders used to hang out, comes in three limited-edition hues only available at the Walnut Street store.

DESIGN OF THE TIMES

Sure, you’re shopping for glasses, but the store’s gorgeous library-inspired design invites lingering with its arched ceilings and leather seating. Eye exam appointmen­ts are posted on departure boards modeled after the ones at 30th Street Station.

VISION-ARY MISSION

Warby’s Buy a Pair, Give a Pair has donated more than 2 million pairs of glasses to people in need. And the program has grown to include training those in poor countries to perform eye exams and then sell glasses through nonprofit partners. 1523 Walnut St., 215-845-0987; warbyparke­r.com

“PHILADELPH­IA WAS THE BIRTHPLACE OF THE COMPANY.” — DAVE GILBOA

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 ??  ?? Eye spy: Warby Parker’s classic frames in cool colors include the Welty eyeglasses in Eastern Bluebird Fade (ABOVE; $95) and Roland eyeglasses in Espresso Tortoise (BELOW; $95). RIGHT: Matte frames, like the Moore eyeglasses in sandalwood matte ($95),...
Eye spy: Warby Parker’s classic frames in cool colors include the Welty eyeglasses in Eastern Bluebird Fade (ABOVE; $95) and Roland eyeglasses in Espresso Tortoise (BELOW; $95). RIGHT: Matte frames, like the Moore eyeglasses in sandalwood matte ($95),...

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