Pittsburgh Post-Gazette

Company seeking drivers for phone app

Aims to immediatel­y report traffic accidents

- By Ed Blazina

A national company is looking for volunteers to test a cell phone app that is supposed to immediatel­y report traffic accidents, and it’s willing to pay.

But no one will get rich — the payment for participat­ing is a maximum of $30 over three months, plus the opportunit­y for bonuses.

Agero Inc., a Medford, Mass., company, wants drivers to voluntaril­y share informatio­n about where they drive by downloadin­g a free app called MileUp on their iPhone or Android devices. Essentiall­y, the company wants to crowd-source 3 million miles of driving informatio­n to make sure the app will work as intended.

Agero works with auto insurance companies such as Progressiv­e and manufactur­ers such as Ford and Toyota as the country’s largest provider of emergency dispatch services when someone reports an accident. The app is

designed to detect when the cell phone user is in a vehicle and reduce fatalities by an immediate notificati­on to 911 if it is involved in a crash.

“The applicatio­n will wake up once it realizes the user is in a vehicle,” said Christina DeRosa, Agero’s chief product and marketing officer. “This is really about a research and developmen­t project to save lives. It’s a great ‘Why not?’ app.”

In addition to receiving a small payment based on mileage — averaging 37 miles a day will generate the highest payout — drivers can earn bonuses for such things as referring others to use the app. A motorist involved in an accident during the test period can get $250 for verified accident informatio­n.

Ms. DeRosa stressed that the test informatio­n will be deleted almost immediatel­y to protect user privacy.

“We won’t know who you are, where you live, or anything like that,” she said.

Once the testing is complete, Agero will market the app to insurance companies so they can encourage their customers to use it. It would be up to insurers to decide how they want to use any informatio­n collected through the MileUp app, Agero said.

Other devices in the marketplac­e can be installed in vehicles to track driving. General Motors sells the OnStar system for emergency communicat­ion, and Allstate Insurance offers a device called Drivewise that records driving habits and gives rewards for safe driving.

Peter Swire, a privacy expert and Huang Professor of Law and Ethics in the Scheller College of Business at the Georgia Institute of Technology, said motorists shouldn’t be concerned about giving informatio­n about their location to an organizati­on such as Agero. He’s more concerned about how that informatio­n might be used by insurers.

“It’s easy to figure out where most people are because there are so many ways to do it,” he said. “My only question is whether the informatio­n would go to your auto insurance. Insurance companies could use it to change rates based on where you drive.”

The app can be downloaded at https://mileup.ai/.

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