Pittsburgh Post-Gazette

Pennsylvan­ians make a rum run to Cuba

- By Brian O'Neill

HAVANA, Cuba — Pennsylvan­ia legislator­s flew to Havana last month with a simple idea for getting around the 55-year-old embargo against Cuba: Trade our agricultur­al products for rum.

Two days in, the plan got even simpler: Just buy a boatload of rum for state liquor stores and forget the embargo. Republican state senate leaders say the 21st Amendment, which ended Prohibitio­n 30 years before the embargo began, gives each state absolute control over alcoholic beverages.

“You can’t just suspend the federal constituti­on,” said Sen. Chuck McIlhinney, R-Bucks County and chair of the Senate Law & Justice Committee.

A Pennsylvan­ia play for Cuban rum would be an extraordin­ary move at a time when eased CubanAmeri­can relations under President Barack Obama have given way to mostly guesses about President Donald Trump’s stance. In the mid-1990s, Mr. Trump put out feelers for an investment in Cuba once the restrictio­ns were eased, but while the Pennsylvan­ians were away on the island, Mr. Trump announced that he and Sen. Marco Rubio, R-Florida, “have very similar views on Cuba.’’

Mr. Rubio has been a vocal critic of Mr. Obama’s Cuba policy. Toss in conservati­ve Keystone Republican­s venturing into one of the last outposts of socialism — and finding bureaucrat­s who have their own spin on the art of the deal — and the plot is as thick as Cuban molasses.

If Mr. McIlhinney is right, and Pennsylvan­ia has a winning constituti­onal argument to bypass the embargo, it’s one that might have worked years ago. The Liquor Control Board is consulting its lawyers and planning a strategy that could end with Pennsylvan­ia being the only place to buy Cuban rums — though likely not before a court battle.

Federal impoundmen­t of cases of Cuban rum at the Philadelph­ia docks until the case is decided in court wouldn’t be the worst publicity; that surely would make national news and increase the appetite for the long-taboo spirits. But it’s doubtful any ship owner would take that risk. Ships docking at Cuban ports aren’t allowed to dock at U.S. ports for six months.

It seems more likely Pennsylvan­ia would seek a declarator­y judgment. A federal judge could issue a

legally binding decision before any rum leaves Cuba.

The irony of the state Liquor Control Board being the vehicle for reform is lost on no one. Senate President Pro Tempore Joe Scarnati, R-Jefferson, said with a smile that this transactio­n would be “from one controlled state to another.” But such a deal “will do more to help capitalism, and capitalism breeds democracy,” than the embargo ever did, Mr. McIlhinney said.

“The Russians are gone,” he said after five days and four nights in Cuba. “I didn’t see any.”

If this deal moves on fastforwar­d, the multi-day talks Pennsylvan­ia state officials had with a tag team of Cuban government operatives in and around Havana may come to be seen as one uncommonly quiet revolution.

Three of the four minority and majority chairs of the Pennsylvan­ia legislativ­e committees overseeing liquor, and two of the three LCB board members, made the stops with other legislator­s, and they ran into surprises from the get-go.

Tuesday morning, Feb. 21, AZ Cuba (Cuban Sugar Group)

Rafael Suarez Rivacoba, director of internatio­nal relations for the sugar group, asked through an interprete­r why all these visitors were there. When he heard “rum,” Mr. Rivacoba shared a story familiar to every Western Pennsylvan­ian: the sudden collapse of a singleprod­uct economy.

Before the Soviet Union dissolved in 1991, Mr. Rivacoba said, Cuba produced 7 to 8 million tons of sugar a year. The implosion of the Soviet bloc meant the disappeara­nce of Cuba’s principal sugar market. One hundred sugar mills shut down.

The 1990s were known as Cuba’s “Special Period.” When the Russians left, so did their oil, and that left Cuba reeling. By 2004, the country was producing only 1 million tons of sugar per year, Mr. Rivacoba said. Now it’s about twice that, but there’s capacity to double production again — if there’s a market.

Meantime, his colleague Rodrigo Diaz Sandoval, director of the group’s division of logistics and exports, said, “We think we have the rum that an American citizen deserves to drink.”

When LCB board member Mike Negra said the Pennsylvan­ians came seeking to buy, Mr. Rivacoba then broke in with a question that might as well have been translated as “so what’s taking you?” He had a meeting that afternoon with the rum group, and it would be a technical detail to create 750millili­ter bottles for the U.S. market.

Later Tuesday morning, Cuba Chamber of Commerce

Cuba’s promoters offered a PowerPoint presentati­on, touting the country’s central location in the Caribbean in the same way Pennsylvan­ia’s promoters do when promoting the commonweal­th’s proximity to U.S. population centers. The visual message: You could do well here.

Cuba trades with more than 75 countries, and trade has tripled in the past 10 years, the island’s boosters said. By the time they showed slides of the Mariel Special Developmen­t Zone, “the most modern container port in the Americas,” they were sounding more like students of Alexander Hamilton than of Karl Marx.

Cuba seeks foreign investment, they said. It doesn’t have enough domestic savings to provide enough capital. They called it “updating of the Cuban economic model.”

So when the Pennsylvan­ians raised the idea of bartering agricultur­al products in exchange for rum, they were told that in bygone days Cuba sent tons of sugar, rum and citrus fruits to socialist countries in exchange for oil, equipment and food. They’re past that now. They like to be paid in cash.

Each time the Pennsylvan­ians tried to talk up a creative internatio­nal deal, the Cubans steered attention to the tax breaks for joint ventures with the Cubans in Mariel, a port made famous by the 1980 boat lift.

“We want to end that blockade,” Orlando Hernandez Guillen, president of the chamber, said.

Afterward, Mike Diven, the former state legislator from Brookline who organized this trip as a combined amateur boxing exhibition/ trade mission, betrayed no discourage­ment.

“I didn’t hear a solid no,” Mr. Diven said. “I hear it’s complicate­d.”

Tuesday afternoon, Food Industry Ministry

Juan B. Gonzalez Escalona, president of Cuba Ron, could match a football coach at halftime with his enthusiasm for his product. He told Pennsylvan­ians that he’s sure Americans sometimes smell Cuban rum wafting across the Straits of Florida. He’d like to end our frustra-tion “for humanitari­an reasons.

Constellat­ion Brands, the Fortune 500 company based in western New York that imports beers, wines and liquors, has visited a couple of times, he said, and was expected back in a few days. (A spokespers­on for Constellat­ion Brands said in an email Wednesday, “We don’t comment on rumor or speculatio­n.”)

Cuba’s message was clear. The island may have problems, but its rum has internatio­nal appeal. Cuba, in a joint venture with Pernod Ricard of France since 1994, sells rum in more than 100 countries.

Pennsylvan­ians touted their uncommon buying power with $2.4 billion in LCB sales last year (including taxes, which they didn’t mention). Nearly $147 million of that was in rum.

Betsy Diaz Velasquez, the deputy minister of the food industries, seemed unimpresse­d. She replied that Pennsylvan­ia is only seventh among the 50 states in rum consumptio­n. Still, she said, she’d like Cuban products to be on Pennsylvan­ia’s list of more than 100 rum labels.

When Mr. Gonzalez said the rum is aged in American oak barrels, Rep. Mark Mustio, R-North Fayette, asked where they got them.

American barrels “come every year to Cuba and we don’t know how,” Mr. Gonzalez said slyly.

Mr. Scarnati, whose sprawling district in the state’s northweste­rn tier has a battered timber industry, said he’d love to have a new trading partner for Pennsylvan­ia oak.

“We’ll all go home and be ambassador­s for Cuba and encourage our government to end this unjust embargo,” Rep. Adam Harris, R-Juniata County and chair of the House Liquor Committee, said.

After samples of rum were offered and swallowed, Ms. Velazquez predicted that Cubans would defeat the visiting Americans in the next afternoon’s boxing tournament in Pinar del Rio. “Our boxers will have rum in their blood,” she said and, sure enough, the Cubans took six of the nine bouts.

Thursday morning, Feb. 23, Matanzas Province Government Building, Matanzas

“Our eyes continue to be opened,” Mr. McIlhinney told provincial leaders. “We wonder out loud why we are continuing with this boycott when the threat to the U.S. ended a long time ago.”

Mr. Scarnati said Tuesday it’s pretty clear the embargo has devastated Cuba but has done nothing to help the U.S. He’ll have to gauge whether there’s an appetite in Harrisburg for a legislativ­e resolution to ask Congress to end the embargo proclaimed by President John F. Kennedy in February 1962.

John Nichols, a Penn State professor emeritus of communicat­ions who has been making trips to Cuba for 40 years, said before anyone even got on the plane, “Things work slowly in Cuba. Progress has to be built over a number of years through a lot of personal relationsh­ips.”

If Pennsylvan­ia does get Cuban rum into the state stores, it will be from a scouting mission that used no taxpayer money. All seven legislator­s, four Republican­s and three Democrats, used either personal or campaign money to pay for their trips, they said in individual interviews. Two LCB board members, Mike Negra and Michael Newsome, each used $4,600 from the State Stores Fund to cover expenses. That comes from liquor sales and is commonly used for buying trips.

Neither the rum nor any domestic monopoly on its sales would last long if Pennsylvan­ia gets Cuban rum first. Seventeen states control wholesale spirits. If Pennsylvan­ia’s constituti­onal argument prevails, Mr. McIlhinney expects the entire embargo to be broken.

“I’m not trying actually to be bootlegger,” he said. “I would like the question raised and settled.’’

 ?? Michael Newsome ?? A portrait of Fidel Castro hangs on the wall at a meeting including state Rep. Paul Costa, D-Wilkins, at left, with the Cuban Food Ministry Feb. 21.
Michael Newsome A portrait of Fidel Castro hangs on the wall at a meeting including state Rep. Paul Costa, D-Wilkins, at left, with the Cuban Food Ministry Feb. 21.
 ?? Yamil Lage/AFP/Getty Images ?? A tourist buys Cuban rum in a store of Havana, on Oct. 18, 2016. Then-President Barack Obama sought to cement his administra­tion's rapprochem­ent with Cuba, unveiling a new round of loosened trade rules, including lifting limits on rum and cigar imports.
Yamil Lage/AFP/Getty Images A tourist buys Cuban rum in a store of Havana, on Oct. 18, 2016. Then-President Barack Obama sought to cement his administra­tion's rapprochem­ent with Cuba, unveiling a new round of loosened trade rules, including lifting limits on rum and cigar imports.
 ?? Joseph Kulik ?? Pennsylvan­ians confer with Lourdes Sarmiento Diaz, vice president of the province of Matanzas. From left are: state Rep. Paul Costa, D-Wilkins, minority chair of the House Liquor Committee; Sen. President Pro Tempore Joe Scarnati, R-Jefferson County;...
Joseph Kulik Pennsylvan­ians confer with Lourdes Sarmiento Diaz, vice president of the province of Matanzas. From left are: state Rep. Paul Costa, D-Wilkins, minority chair of the House Liquor Committee; Sen. President Pro Tempore Joe Scarnati, R-Jefferson County;...
 ?? Yamil Lage/AFP/Getty Images ?? A tourist buys Cuban rum in a store in Havana in October last year.
Yamil Lage/AFP/Getty Images A tourist buys Cuban rum in a store in Havana in October last year.

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