Pittsburgh Post-Gazette

Emoticon vs. emoji: Which shows depth?

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any chance of miscommuni­cation, the correct placement of an emoji is at the end of a sentence as a form of visual punctuatio­n. When an emoji is used as a word or in the middle of a sentence, miscommuni­cation increases, thus making the emoji useless in the text.

“Emojis disambigui­tize texts, and it’s not just the faces that do this,” Ms. Riordan said. “They are necessary because the speaker tends to put responsibi­lity on the recipient to understand sarcasm, but it’s incumbent on the speaker, not the recipient, to make that distinctio­n clear.”

Interestin­gly, people who are not very proficient in technology tend to see emojis as pictograms (real), so they will stick to the actual meaning of the face or thing, whereas most of society sees emojis as ideograms (represents an idea), making the meanings more flexible. This endless flexibilit­y can lead to friction between both parties when texting because no one truly knows what an emoji means — it’s based on the memories one has with that person in the context of the text.

“Emojis are used to deepen interperso­nal relationsh­ips especially since we have a different social role with different types of people such as husband to wife and best friend to best friend,” said Ms. Riordan. “They help us perform these actions we are feeling over text — we aren’t actually laughing with tears.”

Psychology behind emojis

As a result, an emoji can have both cultural and interperso­nal meanings. And, Ms. Riordan has found, it all has to do with the social roles of the speaker and the recipient.

There are 2,300 emojis on the keyboard, and a small percentage are actually faces, said Ms. Riordan. “And, an emoji can mean something different from its cultural associatio­n between two different people.”

An example of this is the texting relationsh­ip between Ms. Riordan and her husband versus Ms. Riordan and her friend and how they use the unicorn emoji. Ms. Riordan is rarely on time, so when she texted her husband saying that she would be on time for lunch, he sent her back the unicorn emoji, which in world culture is the universal symbol for “rare.” The unicorn meant “rare” between Ms. Riordan and her friend until they tried to throw a unicorn-themed birthday party for her friend’s 4-year-old daughter. After many failed attempts to bake a unicornsha­ped cake, they opted for a sheet cake with My Little Pony on top. Now, the unicorn emoji between her and her friend means “massive failure.”

“Every emoji is an ideogram. and it’s cool because you can decide what it means,” Ms. Riordan said.

Through her studies of the psychology behind all types of emojis, she has found they’re predominan­tly associated with joy.

“The Emoji Movie,” written and directed by Tony Leondis, humorously represents the stereotype­s of emotions that are depicted by certain emojis. Ms. Riordan is not worried that the movie could affect how viewers perceive and communicat­e with emojis.

Right now, there is no standard form for emojis. There are many different apps that offer various types and designs. Apple is working with the Unicode Standard, a nonprofit that sets the global standard for emoji and text characters in order to increase compatibil­ity among phones.

Ms. Riordan is often asked whether emojis have the potential to become their own language. No, she says, because emojis don’t have syntax or grammar, so communicat­ion with emojis alone wouldbe impossible.

“It’s like a hieroglyph­ic sentence that archaeolog­ists spend their entire lives trying to analyze the meaning of,” she said. “They can analyze it to death and still not get the exact meaning, and an emoji sentence would be the same way.

“Emojis are a form of art and you can entertain yourself with a great number of meanings.”

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