Alexa newest link to NORAD tracker

year, the AP reported that CONAD was tracking Santa.

“Note to the kiddies,” the story began, under a Colorado Springs dateline. “Santa Claus Friday was assured safe passage into the United States by the Continental Air Defense Command combat operations center here which began plotting his journey from the North Pole early this morning.”

Maybe hoping to soothe a jittery nation, the story added: “CONAD, Army, Navy and Marine Air Forces will continue to track and guard Santa and his sleigh on his trip to and from the U.S. against possible attack from those who do not believe in Christmas.” That was likely a reference to the officially atheist Soviet Union.

The history of the program over the next few yearsisn’t well documented, said Preston Schlachter, a spokesman for the North American Aerospace Defense Command or NORAD, a U.S.-Canadian command that eventually succeeded CONAD.

But TV and radio stations began broadcasting Christmas Eve bulletins from CONAD and NORAD. And by the 1980s, NORAD was soliciting phone calls from children. (The number is now 877-Hi NORAD or 877-446-6723.)

NORAD added its Santatracking website in 1997. It went on Facebook, Twitter and YouTube in 2008. Mobile apps came in 2011, Instagram in 2016.

Last year, NORAD Tracks Santa got nearly 154,200 phone calls and drew 10.7 million unique visitors to its website. It snared 1.8 million Facebook followers, 382,000 YouTube views and 177,000 Twitter followers.

And this year, Alexa joins the party.

Technology and the Santa Claus story have a long but uneasy history together, said Gerry Bowler, a Canadian historian whose books include “Santa Claus: A Biography” and “Christmas in the Crosshairs: Two Thousand Years of Denouncing and Defendingthe World’s Most Celebrated Holiday.”

“Every new technology gets tried on Santa,” Mr. Bowler said. In the late 1800s, for example, he was depicted chatting with children on the telephone, then a new and wondrous invention.