Area literacy nonprofit is rebranding itself

Bid adieu to the Greater Pittsburgh Literacy Council: It’s now Literacy Pittsburgh.

Allegheny County’s largest provider of adult basic education is shedding its name to rebrand as it looks to offer a broader range of services throughout the region.

The nonprofit unveiled the new moniker, along with a new logo and website, during a ceremony at its Downtown headquarters Wednesday morning.

“While our core mission remains the same — to create better lives through learning with inclusive, welcoming literacy services for students — the change to Literacy Pittsburgh marks a milestone in our 36-year history,” executive director Don Block said in a prepared statement.

Mr. Block said the pithier title aims to promote awareness of the range of services the group offers beyond reading skills help. Literacy Pittsburgh currently provides services including immigrant resources, high school equivalency exam preparation and career transition help.

Moving forward, Literacy Pittsburgh plans to partner more with similar organizations and employers throughout the region. The group says the new partnerships could allow it to serve up to 700 more students next year, which would represent a 20 percent growth.

The rebrand also comes as Literacy Pittsburgh expands. The group recently opened a new office in the South Hills to serve communities in the Route 51 corridor, and it plans to open a new office in Beaver County this summer. In Hazelwood, new offerings include classes, tutoring and a partnership with Community Kitchen’s culinary training program.

The organization was founded in 1982, and includes 40 staff members and more than 650 volunteers.

More information about Literacy Pittsburgh is available at www.literacypittsburgh.org.