Netflix touts ‘One Day’ reboot, explains some of its processes

two, which featured a storyline about lightskinned Latinos and darkerskinnedLatinos.

“My brother is very dark, and I’m very white,” Ms. Kellett said. “People say things about Latinos in my presence because they don’t know I’m Latina. My brother [who] lives in San Diego called me and said, ‘I was just at the beach with my kids and somebody told me to go back to Mexico.’ He was stunned because we’ve lived there so long and San Diego is half brown.”

Season three had been largely written before the recent border immigration crisis, so Ms. Kellett said that won’t play a major role in the upcoming season, but the show’s writers don’t lack for material.

“The issues of women and Latinos in this country are still ever-present, so we have a lot to mine and talk about,” she said. “By just existing we are political in this landscape. We’re definitely seeing this family go through more struggles of raising children, struggles of depression and anxiety, struggles of LGBTQ youth, struggles of a boy who is brown in a community where he struggles to belong. We will continue to tell those stories.”

More Netflix news

“Stranger Things 3” won’t premiere until summer 2019. “Mindhunter” season two, currently filming in Pittsburgh, will debut sometimein 2019, too.

The anticipated “Riverdale” spinoff, “Chilling Adventures of Sabrina,” premieres on Netflix Oct. 26, starring Kiernan Shipka (“Mad Men”) as the title character.

Netflix vice president of originalseries Cindy Holland announced several new series, including “Maniac” (Sept. 21), a limited series directed by Cary Fukunaga (“True Detective”) about Annie (Emma Stone) and Owen (Jonah Hill), two strangers drawn to a pharmaceuticaltrial.

Octavia Spencer will star in “Madam C.J. Walker,” an eight-episode limited series based on the true story of a black hair-care pioneer and mogul.

Ms. Holland, who defended the high volume of programming Netflix sprays(“quality and quantity are not mutually exclusive,” she said), also pulled the curtain back — just a bit — on how Netflix makes decisions about keeping or canceling series, which is pretty similar to other outlets.

“The biggest thing we look at is are we getting enough viewership to justify the cost of the series,” she said. “We also look at other things — you know, how beloved the fan community is, how social a title is.”

Ms. Holland also introduced the term “taste communities” — there are 2,000 among the service’s 130 million subscribers worldwide — as a way Netflix approaches its subscriber audience.

“What we found is demographics are not a good indicator of what people like to watch,” she said. “Instead our team of scientists has understood connections among content types and what peoplelike to watch.”