Working-class men or suburban women?

Republicans need both if they want to keep winning elections

Disappointed after the midterm elections, Republicans are trying to decide which voters should be their priority. They have been losing votes from white college graduates, often in the suburbs, while gaining votes from whites without college degrees. Should Republicans go further down the road of working-class populism, perhaps trying to expand its appeal beyond white voters? Or should they try to reverse their losses among suburban moderates?

Eric Cantor, a former House Republican leader, emphasizes winning back the college-educated voters, especially women, who have recently defected. He recommends that his party push to make paid maternity leave more available and child care more affordable to appeal to these voters.

The conservative political analysts Henry Olsen and Reihan Salam, however, argue that Republicans would be better off trying to build on their gains among working-class voters, especially those who went from supporting Barack Obama in 2012 to supporting Donald Trump in 2016, via policies such as wage subsidies and immigration control. These voters have not all shifted to the GOP in down-ballot races. Whether they will stay Republican in 2020, or when Mr. Trump is no longer on the ballot, is an open question.

Mr. Olsen and Mr. Salam both say, however, that the party would ideally win over more voters of both types. I agree: Republicans should not think of this strategic choice as a stark one.

It may be possible to promote policies that make Republicans more appealing to both groups. Mr. Cantor thinks helping parents could regain the support of suburban moderates. But paid leave may be even more appealing to working-class voters. A Republican pitch to the working class that addresses this kind of economic concern might also allow the party to pull back a little from the we’re-real-Americans-and-you’re-not cultural messaging that alienates many college-educated voters.

Parties that are on the upswing typically make gains that are diffused among many demographic groups. After Mitt Romney lost the presidential election in 2012, many Republicans concluded that to win the next time they would have to do much better among Hispanics, getting 40 percent of their votes. Others wondered whether Republicans could win just by boosting their share of the white vote.

Republicans didn’t come close to getting 40 percent of Hispanics in 2016. But they slightly improved their percentage among Hispanics — and among whites, Asians and African-Americans. Those gains, and their geographic distribution, delivered them the White House.

If Republicans do better in 2020 than they did this fall, it likely will be because they improved their performance among both Romney-Clinton and Obama-Trump voters. If Republicans don’t improve on both fronts, they likely won’t win a governing majority.

A coalition that includes the suburban defectors, the new populists and traditional conservatives would require constant tending by Republican leaders in the best of circumstances. Whether the party’s current leadership is suited to building and maintaining it is an open question.

Which brings us to another reason Republicans should not put too much of their mental energy into figuring out whether to target voters with or without college degrees. Whatever individual Republicans want, the party’s strategy over at least the next two years will largely consist of whatever the president chooses to do and say — and that series of choices is going to be guided more by who he is and what he wants than by any grand theory of the electorate.