Coca- Cola drops TaB, its orig­i­nal diet soda

Pittsburgh Post-Gazette - - Business -

TaB, Coca- Cola Co.’ s orig­i­nal diet soft drink, is go­ing down the drain. Born in 1963 in an era of full­sugar drinks and orig­i­nally aimed just at women, TaB be­came a pop cul­ture touch­stone. The At­lantabased com­pany on Fri­day said it’s elim­i­nat­ing TaB as part of broader, sped- up ef­fort to drop un­der­per­form­ing prod­ucts so it can fo­cus on more promis­ing ones.

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