Coca- Cola drops TaB, its original diet soda

TaB, Coca- Cola Co.’ s original diet soft drink, is going down the drain. Born in 1963 in an era of fullsugar drinks and originally aimed just at women, TaB became a pop culture touchstone. The Atlantabased company on Friday said it’s eliminating TaB as part of broader, sped- up effort to drop underperforming products so it can focus on more promising ones.