To 32 and beyond: Seattle may not be end of NHL expansion
The NHL will soon have 32 teams if Seattle is approved as expected next week. An even balance between conferences. A cross-border rival for the Vancouver Canucks in the Pacific Northwest.
Surely the league is done growing for a while?
Maybe not. Two and a half years after voting to add a team in Las Vegas in what has been a rousing success, the NHL has plenty of options when it comes to what’s next. No North American professional sports league has stretched past the number of 32, but no one is ruling it out for the NHL to get there on this continent or beyond.
“The leagues adapt, they look around and they make judgments: Are there markets we would like to go into? Can they support the teams at the revenue levels that we need? If we expand too much too fast, do we dilute the talent such that the product suffers? And those are all judgment calls in the end,” NHL Players’ Association executive director Don Fehr said. “Some leagues and owners are more cautious than others. But sooner or later I would like to believe that in the kind
of economy we have, all potential avenues will be explored.”
Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning and no one expects anything but approval from the Board of Governors on Tuesday. Seattle would begin play in either 2020 or 2021.
“Hockey needs to be and wants to be in those really fast-paced cities that are growing and setting the mark,” Seattle Mayor Jenny Durkan said. “Because if we do well here, it’ll raise all the boats for all the teams.”
Vegas already raised the bar for Seattle, which will pay an expansion fee of $650 million — a 30 percent increase over the $500 million that cleared the way for Vegas to begin play last season and far beyond the $45 million the San Jose Sharks paid to enter the league in 1991 to begin a new era of expansion.
As soon as the NHL went to 31, getting to 32 was inevitable. As balanced as it might seem, it’s not the end.
“Not sure there is any magic about 32,” deputy NHL Commissioner Bill Daly said. “Expansion is appropriate when a convincing case can be made that it will be beneficial and add value to the league as a whole.”
While Daly was reluctant to address what might be next with the Seattle vote pending, Houston, Quebec City and Toronto have all been touted as possible new homes for an NHL team. Communications company Quebecor applied for an expansion team for Quebec City at the same time as Las Vegas. Billionaire businessman and new Houston Rockets owner Tilman Fertitta has already met with Commissioner Gary Bettman.