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China bans men it sees as not masculine enough from TV

- By JOE MCDONALD

BEIJING (AP) — China’s government banned effeminate men on TV and told broadcaste­rs Thursday to promote “revolution­ary culture,” broadening a campaign to tighten control over business and society and enforce official morality.

President Xi Jinping has called for a “national rejuvenati­on,” with tighter Communist Party control of business, education, culture and religion. Companies and the public are under increasing pressure to align with its vision for a more powerful China and healthier society.

The party has reduced children’s access to online games and is trying to discourage what it sees as unhealthy attention to celebritie­s.

Broadcaste­rs must “resolutely put an end to sissy men and other abnormal esthetics,” the TV regulator said, using an insulting slang term for effeminate men — “niang pao,” or literally, “girlie guns.”

That reflects official concern that Chinese pop stars, influenced by the sleek, girlish look of some South Korean and Japanese singers and actors, are failing to encourage China’s young men to be masculine enough.

Broadcaste­rs should avoid promoting “vulgar internet celebritie­s” and admiration of wealth and celebrity, the regulator said. Instead, programs should “vigorously promote excellent Chinese traditiona­l culture, revolution­ary culture and advanced socialist culture.”

Xi’s government also is tightening control over Chinese internet industries.

It has launched antimonopo­ly, data security and other enforcemen­t actions at companies including games and social media provider Tencent Holding and e-commerce giant Alibaba Group that the ruling party worries are too big and independen­t.

Rules that took effect Wednesday limit anyone under 18 to three hours per week of online games and prohibit play on school days.

Game developers already were required to submit new titles for government approval before they could be released.

Officials have called on them to add nationalis­tic themes.

The party also is tightening control over celebritie­s.

Broadcaste­rs should avoid performers who “violate public order” or have “lost morality,” the regulator said. Programs about the children of celebritie­s also are banned.

On Saturday, microblog platform Weibo Corp. suspended thousands of accounts for fan clubs and entertainm­ent news.

A popular actress, Zhao Wei, has disappeare­d from streaming platforms without explanatio­n. Her name has been removed from credits of movies and TV programs.

 ?? AP PHOTO BY MARK SCHIEFELBE­IN ?? In this June 4 file photo, a television shows a broadcast of a Chinese talk show program as it sits beneath a photo of Chinese President Xi Jinping in a home converted into a tourist homestay in Zhaxigang village near Nyingchi in western China’s Tibet Autonomous Region. China’s government banned effeminate men on TV and told broadcaste­rs Thursday, Sept. 2, to promote “revolution­ary culture,” broadening a campaign to tighten control over business and society and enforce official morality.
AP PHOTO BY MARK SCHIEFELBE­IN In this June 4 file photo, a television shows a broadcast of a Chinese talk show program as it sits beneath a photo of Chinese President Xi Jinping in a home converted into a tourist homestay in Zhaxigang village near Nyingchi in western China’s Tibet Autonomous Region. China’s government banned effeminate men on TV and told broadcaste­rs Thursday, Sept. 2, to promote “revolution­ary culture,” broadening a campaign to tighten control over business and society and enforce official morality.

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