Post-Tribune

Strategies to eliminate Zoom fatigue

- By Mark Strassman

While remote work initially skyrockete­d out of necessity due to COVID-19 — increasing from 43% of office workers doing so at least one day a week to 83%, according to PwC — it will continue long after it’s required out of practicali­ty and preference.

PwC also found that 83% of office workers want to work remote at least one day a week even after the coronaviru­s isn’t a concern, and Gartner research from July found that 82% of organizati­ons plan to let employees continue to work remotely at least some of the time.

Having a mix of remote and in-office workers — a hybrid team — can be tremendous for employee productivi­ty and engagement, but only if managed properly.

Managers need to keep their teams well-connected, as there is an extremely strong correlatio­n between collaborat­ion and productivi­ty. Research by the Institute for Corporate Productivi­ty and Babson College found that companies that promote collaborat­ive working are five times more likely to be high performing.

A Harvard Business Review analysis of a decade’s worth of data on collaborat­ion and financial performanc­e across dozens of organizati­ons not only found that collaborat­ion has a huge impact on whether employees and companies thrive, but the correlatio­n is even greater during crises.

Facilitati­ng strong collaborat­ion is particular­ly critical for hybrid teams to avoid creating an “in-group” and an “out-group.”

Unfortunat­ely, the apparent solution here — encouragin­g continual collaborat­ion through traditiona­l video meetings, chat and email — doesn’t always work.

During the first few months of the remote work surge, workers became so exhausted by and resentful of video meetings that “video fatigue” became a buzzword, and countless psychologi­sts and other experts examined why it occurs.

The general consensus: Too many traditiona­l video meetings becomes draining because our brains have to work much harder to process everything and make up for all the nonverbal cues we’re missing from in-person interactio­ns (especially in the gallery view when you can see all par

ticipants).

The psychologi­sts also found that too many traditiona­l video meetings can be draining because people tend to be excessivel­y self-aware and self-conscious, which can cause stress and exacerbate performanc­e anxiety. And, of course, people can simply be overloaded with meetings.

Fortunatel­y, it’s possible to keep hybrid teams well-connected while minimizing all of these issues. Managers should replace many traditiona­l video meetings with “unstructur­ed meetings” that are video-based but don’t have an agenda, strict time limits, or expectatio­ns regarding joining or being responsive. You can host an ongoing video meeting on a TV in the office during a set time (for example, several hours several times a week) and point a webcam toward the office so remote workers can drop in and work virtually alongside their in-office colleagues at their own convenienc­e.

This makes it feel more like they’re working together in the office, and encourages those “water cooler moments” that not only bond teams together but also lead to a surprising amount of valuable ideas.

Ironically, the lack of expectatio­ns around responding often makes the conversati­ons more engaging because people only contribute when they want to or have something helpful or entertaini­ng to say. And the lack of an agenda makes the conversati­ons more varied and interestin­g — meaning remote and in-office workers are less tempted to tune out.

Ending the expectatio­n of response also enables deeper listening, deeper thinking, more creativity and reduces fatigue and performanc­e anxiety (including shaking, self-doubt, humiliatio­n and dread about making mistakes), according to Francesca Gino, a leading business psychology researcher and professor at Harvard Business School.

Gino observed from her research that one of the best ways to improve collaborat­ion is training people to listen rather than focusing on what they’re going to say next. Not requiring people to respond during meetings is a great way to do just that.

By ending the expectatio­n of response during meetings, managers can train their teams to become more comfortabl­e with silence during meetings, and in turn more likely to think constructi­vely during pauses rather than make assumption­s. This also makes people less likely to get distracted by wondering if a quick delay is due to a technology issue.

Unstructur­ed meetings also shouldn’t be mandatory, so teammates who are particular­ly busy or feeling video fatigue don’t need to join.

Between the impact of collaborat­ion on productivi­ty and the fact that more than 90% of communicat­ion is nonverbal, there’s no questionin­g the importance of video meetings. But they don’t all need to feel the same way. Try making some of your internal meetings much more informal — dropping the agenda, time limits and expectatio­ns regarding responsive­ness and attendance — and see how it impacts team engagement and morale.

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