Post-Tribune

Don’t skimp on college essays

They’re an important asset on applicatio­ns

- By Gerald Bradshaw Gerald Bradshaw is an internatio­nal college admissions consultant with Bradshaw College Consulting in Crown Point.

Dear Mr. Bradshaw, I will be a senior in high school next year and have started my college search for the 2022-23 school year. While looking at the admissions requiremen­ts for the schools on my list I found myself wondering about the essay requiremen­ts. While many colleges require a personal essay, a number of the more selective colleges require several additional essays. Some of the essays are limited to 150 words and others to just 120 characters. Are the shorter essays really important? Or, are they just fill-in-theblank type questions I do not have to worry about?

Applicant

Dear Applicant,

I applaud your early start on the admissions process. As the opportunit­ies to visit campus admissions offices in person continue to be few and far between, students will find that their applicatio­ns will be speaking for them more than ever before.

The short essays are important, and you need to take them seriously. Colleges need more than one way to evaluate you, so they came up with a series of short essays. Each one is assigned a numerical score. These scores are then tallied, along with the rest of the applicatio­n — grades, test scores, interviews and extracurri­cular activities. Together, these factors make up your overall evaluation and this is what they use when they vote to admit or reject you. Short essays help colleges identify what admissions committees call “non-cognitive traits” or soft skills. These include such intangible­s as leadership ability, toughness of character and creativity. They also help colleges identify students who might have higher risks of dropping out or who will need extra tutoring.

According to the Common App Personal Statement prompts for 202021 you only have to write about one of the prompts provided. The word limord limit allows you plenty of room to write a good story without fear of leaving something out that is critical for them to know about you — difficulti­es overcome, awards won, special research that led to your interest in computer science. Remember, you have to make it interestin­g. It is not meant to be a valedictor­y speech filled with lofty (but vacuous) imagery.

The essay is your only chance to plead your case directly to the Supreme Court of the admissions committee — and jump over the heads of references, interviews and all the other paper work that fills up your admissions folder.

The key is that the essay must be written persuasive­ly. It is undoubtedl­y the most important writing you will do, since it will have a direct bearing on your admission. I know students who have been rejected when the only discernibl­e reason was a poorly written essay.

Above all, avoid preening before the admissions committee. Do not come across as overly intellectu­al or an egotist. If you have strong SAT scores (now optional with many schools), this is not the time to trumpet them. Many top students fall prey to this affliction. Colleges prefer reading about you as a person; they already know how smart you are from your transcript­s. Keep in mind, colleges have been known to overlook less than stellar academic qualificat­ions if the applicant writes a compelling essay. I spend a lot of time driving this point home to my clients.

Although not every school in the U.S. requires an essay as part of their applicatio­n, the Common Applicatio­n has traditiona­lly required you to submit a blanket personal statement.

Colleges can either make the personal essay optional or required. In the writing section of your Common App tab, you will see a table that lists each college’s requiremen­ts. Many colleges include short answer questions or essay prompts within this section. Some colleges use a separate writing supplement.

It is important that you do not become bored filling out your applicatio­ns and wait until the last minute to complete the essays. Smart students plan ahead and write a masterpiec­e.

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