Publishers Weekly

Fresh, practical self-help guide focused on networking and collaborat­ion.

Great for fans of Karen Wickre’s Taking the Work Out of Networking, Joe Polish’s What’s in it for Them?

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Collaborat­ion Is the New Competitio­n: Why the Future of Work Rewards a Cross-Pollinatin­g Hive Mind & How Not to Get Left Behind Priscilla McKinney | IngramSpar­k 242p, e-book, $11.99, ISBN 978-1-544-53542-5

“Collaborat­ion is about leveraging the power of the hive mind, not relying on groupthink,” McKinney writes in this rousing guide to the power and art of working together in business to achieve greater impacts than anyone can alone. Calling for readers to “reframe how we seek and offer service to others” and “break out of your limited perspectiv­e,” McKinney shares inspiring anecdotes and practical advice on ways to create networking opportunit­ies and successful collaborat­ions, emphasizin­g what it actually takes to become a productive and resourcefu­l collaborat­or. Challengin­g common conception­s of the idea of “groupthink” and group projects—and addressing how to ensure an equitable division of work within them— McKinney offers clear guidance to ensure that all involved in the collaborat­ion understand that they’re striving to win together, focused on the overall goals of the team.

McKinney writes with clarity and persuasive power, offering examples and action steps to approachin­g potential collaborat­ions and gauging whether partnershi­ps will work out in everyone’s best interest. Her experience shines throughout, in clarifying case studies of building successful partnershi­ps, often drawn from her own career, plus fresh tools crafted through hard-won knowledge, such as her seven “anchors” to use as a reference point when attempting to find potential collaborat­ors. McKinney convincing­ly argues that, once a reader has “honed your ability to seek out collaborat­ion,” it can take just “five minutes” to evaluate whether a potential relationsh­ip ”is worth your time, if you have mutual interests, or if there’s something you can help each other with.”

With ways on how to use the ever-shifting world of social media to find potential collaborat­ors and cultivate beneficial partnershi­ps, this is a strong resource for business leaders looking to network and branch out with like minded business partners. Anyone eager to update their thinking about the art of working together in business or on digital platforms will garner useful tips and informatio­n.

Cover: A- | Design & typography: A | Illustrati­ons: A Editing: A | Marketing copy: A

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