Tupperware is partying like it’s 1965

SILVER SPRING, MD. » Tupperware relied on social gatherings for explosive growth in the mid 20th century. In the 21st century, it is social distancing that is fueling sales.

Restaurant pain has turned into Tupperware’s gain with millions of people in a pandemic opening cookbooks again and looking for solutions to leftovers. They’ve found it again in Tupperware, suddenly an “it brand” five decades after what seemed to be its glory days.

The company had appeared to be on life support, posting negative sales growth in five of the last six years, a trend that seemed to be accelerating this year.

Long gone was the heyday of the Tupperware Party, first held in 1948, which provided women with a chance to run their own business. That system worked so well, Tupperware took its products out of stores three years later. But it has struggled as more families gave up making dinner from scratch and also dining out more. Then the pandemic struck.

Profit during the most recent quarter quadrupled to $34.4 million, Tupperware reported Wednesday.