Twitter is reviving verification system

Twitter Inc. will bring back its system for verifying user identities next year, and is asking people to provide feedback on what the requirements should be for the coveted blue check mark.

The San Francisco-based company will start letting people request verification in early 2021. It published a draft document Tuesday outlining a preliminary set of requirements. Accounts must be active, notable and “associated with a prominently recognized individual or brand.”

Twitter also highlighted six types of account that will qualify, but suggested others may come later:

•Government

•Companies, brands and nonprofits

•News

•Entertainment

•Sports

•Activists, organizers and other influential individuals

Twitter said users can give the company feedback on the criteria, then it plans to publish a final policy Dec.

17.

Twitter has used a blue check mark to verify the identity of well-known and popular Twitter users for years — a way to distinguish real users and corporate accounts from potential impersonators.

However, the verification program has been confusing, and the company has offered little clarity around the criteria. It previously allowed users to request verification, but halted the program in 2017, with Chief Executive Officer Jack Dorsey calling the process “broken.”

“We haven’t been clear about who can become verified and when, why an account might be unverified, or what it means to be verified,” the companywrote in a recent blog post.

As part of the revamped verification process, Twitter said it may remove verification if a user’s account is dormant, or if it repeatedly breaks the company’s rules.

Twitter recently confirmed it soon will stop the special treatment President Donald Trump receives for his personal Twitter account. While he often violates Twitter’s rules, his tweets are considered newsworthy and thus he doesn’t receive the same punishment other users might. This will endwhen he leaves office in January.

The verification process on Twitter has posed problems for the company in the past.

Twitter, unlike Facebook Inc., doesn’t require people to use their real identity on the service, so verification badges are an important tool for ensuring people can quickly tell if they are hearing from a real politician or corporate leader, for example.

But verification also was exclusive, and just a small groupoftwitter’s overall user base is verified.

Over time, the blue check mark came to represent a kind of implicit endorsement from the company. Twitter was criticized before shutting down the program in 2017 for verifying known white supremacists, which users took as a validation of those users’ beliefs.

“Verification was meant to authenticate identity & voice but it is interpreted as an endorsement or an indicator of importance,” Twitter said at the time.