New logo for GM is focusing on electrics
DETROIT — General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVS.
The 112-year-old Detroit automaker has promised to roll out 30 new battery-powered vehicles globally by the end of 2025 and said Friday that the new campaign will highlight its progressive vision for the future.
GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles.
The campaign comes as stock market investors are enthralled with companies that make electric vehicles. Shares of global EV leader Tesla Inc. have skyrocketed more than 800 percent in the past year, and the company’s market value has passed $800 billion. GM’S shares are only up slightly in the past year, and its value is around $61 billion.
Shares of Gmwere down1.6 percent to $42.61 Friday afternoon.
GM is scrapping its old square blue logo and replacing it with a lower-case gm surrounded by rounded corners. The company says it’s the biggest change to its logo since 1964. The ‘m’ in the logo is underlined to look more like an electrical plug.
“We felt it was just such a transformative moment that this is the time that we would change again,” said Deborah Wahl, GM global chief marketing officer. “Our message here is that we believe there should be an EV for everyone.”
The company has promised to spend $27 billion on battery vehicles through 2025.
The new logo will go wherever GM now has a logo, including websites and buildings, Wahl said.
The company stopped putting the logo on car bodies about a decade ago as it started to emphasize individual brands. But GM says the new logo eventually will replace the old one on window glass and some other parts.