Variant foils plans for business travel
Many road warriors’ suitcases and passports have been gathering dust since the COVID-19 pandemic brought business travel to a halt.
That’s not the case at Chicago-based Devbridge, which hosted an all-hands event in Lithuania earlier this year and brought teams from Toronto, London and Lithuania to its Chicago office last month to workshop new products with clients.
The technology consulting firm’s 650 employees are spread across global offices and spent about 20 percent of their time on the road before travel restrictions were imposed in early 2020.
“The moment those were lifted, we had teams flying and visiting clients,” said co-founder and President Aurimas Adomavicius, who expects the company will eventually return to “business as usual” when it comes to employee travel.
“In-person collaboration for high-performing teams for us isn’t optional. It’s necessary,” Adomavicius said.
Corporate travel has been especially hard-hit during the pandemic, as people are quicker to plan vacations than business trips, especially as employers delay reopening offices amid a new wave of infections this fall. The emergence of a new variant, omicron, has added uncertainty about the timing for a broader return to business travel. Just last week, the U.S. imposed new restrictions on travel from South Africa and seven other countries in the region.
Travel companies say they’re confident road warriors will eventually return, but that doesn’t mean every company’s workers will hit the road as often as they used to. While companies like Devbridge say they’re eager to get back to their globe-trotting ways, others realized they didn’t need to be on the go as much while stuck at home during pandemic lockdowns.
“It’s not just automatically jumping on a plane for an hourlong meeting, it’s proactively working with clients to say, ‘How can we best use our time together?’ ” said Stephanie Nerlich, CEO of Havas Creative Network for North America.
During the first year or so of the pandemic, the advertising agency did almost no travel because clients weren’t asking for it, Nerlich said. Some began requesting in-person pitches again over the summer, and she still thinks it’s the best way to build relationships. But she’s skeptical employees will be on the road as frequently as they used to be.
Havas and its clients are trying to be more thoughtful about when travel is necessary — for instance, replacing multiple short visits with a longer, more productive session, she said. Limiting travel reduces costs and will help the company hit its goal of being carbon neutral by 2025.
Bounteous, a Chicagobased consulting company that helps brands build online experiences, also plans to be “more strategic” about travel going forward, Chief People Officer Leah Weyandt said.
Before the pandemic, some of Bounteous’ clients wanted to conduct business in person. Now, everyone is used to Zoom and other virtual work tools.
“They no longer view face-to-face as the only way to accomplish a task,” Weyandt said.
Still, some in-depth work and trust-building is best done in person, she said. When Bounteous bought Atlanta-based commerce and customer experience agency Fortyfour last December, the lack of face time made it the company’s “most challenging acquisition to date,” she said.
Approaches vary by company. About 38 percent of business travelers surveyed by Bank of America thought they would travel significantly less than before the pandemic, while 31 percent disagreed, according to a November report.
Even as some companies say they plan to pull back on business trips, airline executives were optimistic about a pickup in corporate travel next year on calls discussing their earnings in October.
“What we’ve been told … is that we should expect really an acceleration of business traffic next year with a lot of pent-up demand. We have a lot of clients that need to get back on the road and they’re anxious to do so,” United Airlines Chief Commercial Officer Andrew Nocella said at the time.
It’s not yet clear how omicron will affect those forecasts. In a statement Tuesday, the Global Business Travel Association urged governments to avoid closing borders and instead focus on assessing individual travelers’ risks.
Prior variants have brought a decline in bookings, followed by an uptick “once the surge dissipates,” said Helane Becker, an airlines analyst for Cowen, a financial services firm.
“In our view, this pandemic will be with us for the foreseeable future, and in that vein, we believe people will start to overlook the risks and travel anyway,” she wrote.