San Antonio Express-News

In new year, dare to be extraordin­ary

- By Howie Nestel Howie Nestel has spent three decades serving through nonprofit leadership and philanthro­py. As founder and president of San Antonio-based Sharkmatic Advertisin­g, he has provided marketing services to more than 1,500 companies nationwide.

I’m not a billionair­e philanthro­pist. And I’m certainly no Mother Teresa. But I will tell you that the secret to a life worth living is service — and in my book, that’s extraordin­ary.

So as you resolve in 2022 to exercise more, get organized and lose weight, may I be so bold as to suggest that you challenge yourself to also become extraordin­ary?

Doing so means you’ll have to deprogram yourself. In other words, you must unlearn the customary new year goals you’ve been conditione­d to strive for by social media, family and peers.

Human beings, like other animals, are motivated by two factors: the proverbial carrot and stick.

My carrot is a belief that to live an extraordin­ary life, one must destroy the law of familiarit­y.you know, those resolution­s that are rarely attained, year after year.

The stick part centers on a question I fear most: “Is this all there was?” I never want to look back on my life and have to ask myself that.

These two factors have led me to a life that includes serving others and, as a result, a journey toward an outside-the-ordinary existence.

Most of us have a dysfunctio­nal relationsh­ip with life. In our younger years, we have an idyllic vision of how our lives should be, and at some point we become disillusio­ned and disappoint­ed.

That happens primarily because we value elusive goals like youth, beauty, fame and fortune. These objectives constantly outdistanc­e us and often leave us wanting something different, something more.

But what about aspiration­s of happiness and fulfillmen­t? And while I prefer to not speak in absolutes, I know that service is almost always the answer to important questions like “what is the meaning of life?” and “how do I find happiness?”

If five decades on this crazy planet have taught me anything, it is that service is a key that unlocks the fullness of life. You see, by serving others, one can’t help but feel a deep sense of gratitude for what we have. Then, we can use our gifts — time, talent and treasure — to give others a hand up.

I have served on 50 nonprofit boards, raised millions of dollars so children battling cancer can enjoy forever experience­s, and 25 years ago, I founded the Gotcha Covered collection drive that provides clothing, toiletries and food to those less fortunate.

Full disclosure — my efforts are not purely altruistic. They may have started that way, but because my life has been enriched in so many ways by giving, I almost feel guilty. I don’t give to receive, but life has a way of reflecting back what we put out — the positive effects we have on others. And that, my friends, is the most valuable currency there is.

So, while there’s nothing inherently wrong with resolving to improve one’s appearance, declutteri­ng or shedding a few unwanted pounds in the new year, achieving these goals will, at best, dot your life with so-called pleasures of the moment.

But if you dare to be extraordin­ary by serving others without expecting anything in return, then you’ll most certainly be met with a success unachieved by most. And, hopefully, you’ll be rewarded with a true sense of happiness.

I wish you an extraordin­ary 2022.

 ?? Ronald Cortes / Contributo­r ?? As state Sen. José Menéndez drops off donations last month, he’s greeted by Howie Nestel, the author of this column. Helping others through his nonprofit, Gotcha Covered, is part of how Nestel finds happiness.
Ronald Cortes / Contributo­r As state Sen. José Menéndez drops off donations last month, he’s greeted by Howie Nestel, the author of this column. Helping others through his nonprofit, Gotcha Covered, is part of how Nestel finds happiness.

Newspapers in English

Newspapers from United States