NEUMAN & NEUMAN

PROVING SALES ARE STILL GOING STRONG

While today’s real estate market presents unique challenges due to the pandemic, the Berkshire Hathaway Homeservices California Properties team of Neuman & Neuman continues to achieve impressive success, despite challenges resulting from the pandemic’s impact. Noting a decrease of for-sale emails in their email inboxes, the team decided to boost their direct-mail marketing efforts. They recognized an opportunity to make a greater impact among people idly perusing their “snail mail” as they sheltered in place. Ironically, it was this increase in tried-andtrue direct marketing that has shown the most dramatic results, with 32 new listings and 26 properties sold in the past 60 days.

A MULTIFACETED MARKETING STRATEGY

Much of the team’s success is due to a multifaceted marketing strategy, which utilizes a blend of premium marketing materials and digital platforms to maximize listing engagement. Having spent years crafting a strong online presence, including over 100 personally owned websites, Neuman & Neuman was well-equipped with extensive internet exposure and custom virtual video walk-throughs to meet the unique demands of selling homes in a dramatically altered climate. With open houses and showings restricted during the pandemic, Neuman & Neuman buyer agents have mobilized digitally, conducting virtual showings to give prospective buyers on premise tours. This allows clients to still get a “look” at homes as well as an opportunity to ask questions of a knowledgeable professional. The phenomenal team in our San Diego Downtown office has sold over 6,500 homes in San Diego County since 1981. Team leader Gregg Neuman has always maintained that the more exposure a home has to the marketplace, and subsequently to the largest number of buyers, the greater chance the home has of selling at the highest possible price. In a digital age, professional photography, high-end exciting mail pieces, and numerous optimized websites enable a home to be marketed to local, national, and international buyers alike. As a result of their successful strategy, Neuman & Neuman has been recognized repeatedly in the Top 10 within the vast Berkshire Hathaway Homeservices national network – for number of homes sold or sales volume – 27 times throughout their highly productive 28-year affiliation.

AMONG AMERICA’S BEST

Neuman & Neuman continues to amass significant honors in the real estate industry. Most recently, they have been recognized in the prestigious 2020 REAL Trends America’s Best Real Estate Professionals rankings, placing them among the top 1.5 percent of 1.4 million real estate associates in the United States. Their rankings are as follows: #39 – Small teams by volume #23 – Small teams by transaction sides To work with a team that strives to ensure your expectations are exceeded and communications are kept open at all times, contact:

Neuman & Neuman 619.595.7025 | Sold@sellsandiego.com | Lic# 00809392