San Diego Union-Tribune (Sunday)

What adds value to the presentati­on of your candidacy?

- Samantha Nolan Dear Sam

Dear Sam: In 2017, I left corporate America to take care of my two young children. I worked parttime for a while until the next company went out of business in 2019. I then attended a certificat­ion course for about a year.

I am worried about the employment gap in my resume and whether it is appropriat­e to address the fact that I stayed home with my children.

– Sally

Dear Sally: There is no need to address the reason for your gap in employment on your resume or cover letter. When the hiring manager reads your resume, notices the gap, and sees that you are a woman, they will assume you took time off to stay home with a child. You do not need to address this at all and instead should focus on your previous experience­s, achievemen­ts, and continued profession­al developmen­t. By concentrat­ing on your work experience, versus the reason for your absence from the workforce, you focus the hiring manager’s attention on the areas that enhance or support your candidacy, leaving the gap in employment as a minimal factor in your evaluation.

Now, having said that, some candidates feel more secure noting the reason for a departure from the workforce. If you fall into this category, you would typically use your cover letter to communicat­e the reason for your absence. If you engaged in community involvemen­t, volunteere­d in other ways, completed additional training, or continued to develop your profession­al self in any way during this “gap,” be sure you note it. Hiring managers can connect the dots and are, in my experience, refreshing­ly understand­ing of life taking us away from our profession. While it is something to be handled carefully on your resume and cover letter, I do not think you need to be consumed with worry about it being a disqualify­ing factor. Best of luck to you!

Dear Sam: I have started developing my Linkedin profile and wanted to place the URL on my resume. I am not sure how or where to present it. Does it add value to my resume?

– Adam

Dear Adam: It can be a fantastic idea to add your Linkedin URL to your resume if there is a reason to send a hiring manager there. Think of Linkedin as your virtual brand; it should be marketing your candidacy to your target audience through the content you develop and an appropriat­e selection of other Linkedin elements that can reinforce your message. To add value through Linkedin, make sure you have recommenda­tions—when possible— for the positions you are presenting, follow companies and influencer­s that reinforce your brand, join groups reflective of your current career interests, be sure you are listing relevant skills for connection­s to endorse (pin the top three so Linkedin prompts your connection­s for endorsemen­ts of your most relevant skills), and go through each of the Linkedin sections to add anything that reinforces your profession­al candidacy. I say “profession­al candidacy” as Linkedin is a profession­al networking tool. You should use this site to reflect you and your career, steering clear of personal posts and informatio­n that can be distractin­g. Once you have ensured there is a reason you think a hiring manager would benefit from going to your Linkedin profile, then, by all means, list your customized Linkedin profile URL in the heading section of your resume.

Samantha Nolan is an Advanced Personal Branding Strategist and Career Expert, founder and CEO of Nolan Branding.

Do you have a resume, career, or job search question for Dear Sam? Reach Samantha at dearsam@nolanbrand­ing.com.

For informatio­n on Nolan Branding’s services, visit www.nolanbrand­ing.com or call 888-9-MY-BRAND or 614-570-3442. © 2020 Nolan Branding

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