San Diego Union-Tribune (Sunday)

IS VIRTUAL BUSINESS SCHOOL WORTH THE COST?

Substantia­l tab comes with no in-person learning

- BY PAUL SULLIVAN

Getting a master’s in business administra­tion is about a lot more than book learning.

It’s about the conversati­ons in class and the chance meetings before and after the lecture. It’s about joining clubs that promote a profession­al or personal interest. Above all, it’s about networking with fellow students as well as with corporate recruiters and successful alumni who come to campus — all in the hope of getting a career boost.

It’s not about sitting alone in your apartment and staring at a Zoom screen for classes, networking and socializin­g. Another virtual happy hour, anyone?

And all this comes with a substantia­l tab. Many of the top business schools calculate the total annual cost — counting tuition, room and board — at more than $100,000, with some closer to $120,000. That doesn’t include the cost of not working for two years. And the schools have not reduced their tuition in the pandemic.

Students in the MBA class of 2021 have been hit particular­ly hard. They began their program in the fall of 2019, and all went as usual until midway through the spring semester, when classes went virtual and the longplanne­d internatio­nal trips that typically populate the semester were canceled. The lucky ones kept their summer internship­s, albeit remotely. For others, internship­s were canceled. And this school year has been more of the same.

As to their job prospects at the end of all this? Students who want to work with large companies in traditiona­l fields like consulting, finance and technology have generally fared the best. Those who had hoped to join a startup are still waiting, and those who had planned to go into fields that were disrupted by the pandemic — real estate, hospitalit­y, even health care — are facing an uncertain spring.

“Is it worth $200,000, plus what I could have been making?” asked Terence Mullin, who worked in investment banking and private equity in Chicago before enrolling at the Haas School of Business at the University of California, Berkeley, where all the classes are online and the only approved interactio­n is via Zoom. “No.”

Mullin is one of those

students who had hoped to change careers — to online gaming, in his case — and he has yet to receive an offer.

The cost of business school has long been high. Haas, as part of a public university, is on the less expensive end of top programs, with tuition under $70,000 a year. Columbia University’s graduate program at its business school costs $77,000 a year, with total costs over two years estimated at $235,000.

“The MBA is a high-touch program, and covering our costs means we charge pretty high tuition,” said Jonah Rockoff, an economist and senior vice dean of curriculum and programs at Columbia Business School. “I always teach my students the biggest cost of the MBA is the opportunit­y cost of giving up two years of income and career advancemen­t.”

Academics, which students in the past would often say was the least of their reasons for going to business school, is the area where the schools have had the most control in translatin­g in-person learning to virtual or hybrid models. Students said the effectiven­ess depended as much on the course as how it was delivered. Mullin said his negotiatio­ns class at Haas was probably better online, since it involved just two students in a Zoom breakout room. But larger, core classes have been tough.

“Keeping your concentrat­ion going for three hours on Zoom, particular­ly if you have other classes, is hard,” said Vishesh Garg, a second-year student at Columbia who moved from India to attend the program. He has opted to attend class in person whenever it was offered, he said.

Yale University’s School of Management adopted a hybrid model, where students could attend class on alternatin­g days or just go virtual. David Arteaga-caicedo, also in his second year of the program, opted to attend virtually, even though he is living in New Haven, Conn.

“Part of the beauty of going to class was the serendipit­ous encounters,” he said. “Here, you’d go to class and then have to leave immediatel­y.”

Those spontaneou­s encounters are something that even the top-tier institutio­ns cannot recreate virtually.

“The pandemic has taken the bulk of it away,” said Kerwin Charles, dean of Yale’s business school. “I’ve said to second years that we will do all we can in a remote context or a remote mechanism to carry on those activities. But they’re not chance encounters.”

As to traveling for class work or with classmates, which many students cite as crucial to their selection of a business school, that is not happening. Nor are the interactio­ns with internatio­nal students — many of whom went home in the spring and have struggled to return.

Megan Reichert said she had chosen Haas over other business schools for two classes: internatio­nal business developmen­t and extreme leadership, which ends with a hiking trek in the Andes. Neither has happened.

But she said she had gained some unexpected skills as one of the leaders of the spring project for her internatio­nal business developmen­t class, in which the students advised a Chinese corporatio­n.

“I was in a position to say this is not what I or anyone on our team signed on for, but nor was it what the corporatio­n had signed on to,” Reichert said. “I just reshaped the project entirely around what people needed. It was a very unique opportunit­y to lead through what was very disappoint­ing, frustratin­g news.”

Students who went to business school to change careers are, in some cases, finding that the pandemic has put up new challenges. Students who took offers from larger companies last fall for their summer internship­s may end up in a better position than those who waited until the spring, when smaller companies and startups usually come calling.

Arteaga-caicedo had been trading metal derivative­s in New York before going to Yale. He wanted to go into consulting and secured an internship before the pandemic hit.

He did an internship at a consulting firm virtually and has already accepted a job offer for next year.

“I feel very fortunate,” he said. “The pandemic has forced me to think about my priorities as well. I’ve been able to step back and pause and ask, ‘What do you really want to do?’”

Reichert had the opposite experience. She interned at Chewy, the pet food website, this past summer, but she did so from Berkeley — 3,000 miles from Chewy’s headquarte­rs in Dania Beach, Fla. While she commended the company for its efforts to make the most out of a bad situation, she decided to return to consulting.

 ?? GETTY IMAGES ?? Online learning offers no networking, which is beneficial to MBA students.
GETTY IMAGES Online learning offers no networking, which is beneficial to MBA students.
 ?? CHRISTOPHE­R CAPOZZIELL­O NYT ?? “Part of the beauty of going to class was the serendipit­ous encounters,” says David Arteagacai­cedo, in his second year at Yale University's School of Management, in New Haven, Conn.
CHRISTOPHE­R CAPOZZIELL­O NYT “Part of the beauty of going to class was the serendipit­ous encounters,” says David Arteagacai­cedo, in his second year at Yale University's School of Management, in New Haven, Conn.

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