San Diego Union-Tribune (Sunday)
PEOPLE CHANGING NAMES TO ‘SALMON’ TO GET FREE SUSHI
Taiwanese officials urged people to consider the implications before changing their name to “Salmon,” after dozens flooded government offices to register a name change so they could qualify for a restaurant promotion.
The frenzy took hold last week after Japanese chain Sushiro promised a free sushi meal to customers whose names included the traditional Chinese characters “guiyu,” meaning salmon. Customers with names that sounded similar to “salmon” could enjoy a half-price feed.
Many found the offer irresistible, and so ensued what local media branded “Salmon Chaos.”
Dory Wang, a Sushiro marketing manager, said about 200 customers with the name “Salmon” on their identity card had visited one of the chain’s restaurants Wednesday, adding that the response of seafood-loving Taiwanese had exceeded expectations. “We appreciated those who are willing to change their names for our sushi,” Wang said.
For some, the craze has proved more of a hassle.
“Five people requested a name change today and another six yesterday,” said Ou Minxin, an official at a local household registration office in Kaohsiung, Taiwan’s second-largest city. “We have seen changed names such as ‘Hotness Salmon,’ ‘Dip Wasabi and Eat Salmon,’ and ‘Can’t Help but Want to Eat Free Salmon.’ ”
Ou said most of them changed their names back after their meal. “It has indeed added to our workload, but it is quite interesting,” he said.
But there’s a catch — and some diners may have bitten off more than they can chew.
Taiwan’s Ministry of the Interior posted a reminder on Facebook that a person can only change their name three times in a lifetime, explaining that two of those will be wasted if a person changed their name to “Salmon” and back.
“This kind of name change not only wastes time but causes unnecessary paperwork,” Deputy Interior Minister Chen Tsung-yen told reporters. as he urged the public to “cherish administrative resources.”
One resident decided to add 36 characters to his name, including seafood-themed ones such as “crab” and “lobster,” local media reported.
A 19-year-old student surnamed Hong said on Facebook that he changed his name to “Hong Salmon” and invited users to join him for a meal, offering eight time slots. He has not yet considered changing his salmon-themed name, saying it represents his courage to do whatever he wants.