San Diego Union-Tribune (Sunday)

COMMON

- george.varga@sduniontri­bune.com

have used storytelli­ng and the arts to enact change in their communitie­s.” That the honor is named for a pioneering American artist who is a longtime champion of social justice makes it even more significan­t for Common, who turned 50 on March 13.

“Harry Belafonte is about truth and caring about people, and he’s about sacrificin­g and never giving up,” said Common, who performs in San Diego tonight with his band at the Rady Shell at Jacobs Park.

Art and social justice

Common was specifical­ly honored at the Tribeca festival for the time he has dedicated to social justice and advocacy work focused on mass incarcerat­ion, mental health and voting.

He was also celebrated for his efforts to empower high school students in underserve­d communitie­s to become future leaders. He has pursued these goals in part through his nonprofit organizati­ons, Imagine Justice and the Common Ground Foundation. Both build on the legacy Belafonte created decades earlier as a pioneering artist for whom entertainm­ent and activism go hand-inhand.

“I feel like Harry is that mentor I can go to and ask: ‘OK, where should I be? What should I be doing?’ ” Common said.

“Having a conversati­on with him and hearing him talk is a reminder of what I’m supposed to do and aspire to, how I’m supposed to live, and what I’m supposed to sacrifice. Harry’s heart and mind, his voice, spirit and actions are the things I aspire to. And, obviously, he made music and was an actor. But, truly, he was an activist, and I feel like I fall into all those categories.”

Belafonte, 95, is a Kennedy Center Honors recipient. He is also a Grammy, Emmy and Tony Award winner whose album sales in 1957 topped those of both Elvis Presley and Frank Sinatra. Belafonte’s 1956 album “Calypso” was the first by any artist in any genre to sell a million copies in the U.S.

A longtime civil rights crusader, Belafonte exemplifie­s how much a dedicated artist can accomplish — and how much they can lose by strongly voicing their beliefs.

In an October 2002 interview with San Diego radio station KFMB, Belafonte leveled harsh criticism at the foreign and domestic policies of then-president George W. Bush. Belafonte compared Bush’s secretary of state, Colin Powell, to a “house slave” for promoting Bush’s claims that Iraq was manufactur­ing and hiding weapons of mass destructio­n.

Those accusation­s fueled the invasion of Iraq by American forces in March 2003. Although no weapons of mass destructio­n were found, Belafonte received severe criticism.

Attendance for his annual U.S. concert tour that same year plummeted by 50 percent or more. By 2004, Belafonte’s touring career in this country was effectivel­y over because of the backlash he had received.

“As you were talking abut Harry just now,” Common said, “I was wondering: ‘Man, could I do that? Could I give up a lot of what I’ve achieved — and be pretty much ostracized from the work I do — because of what I stand for?’

“At this time in my life, there is pretty much more overall awareness about the Black experience — and more acceptance of uplifting Black people — even if we haven’t gotten to where I want us to be through social and political participat­ion.

“But the point is: I won’t do something just for money. I will give up a lot of things for what I believe. I won’t take certain jobs or accept certain things.”

Microsoft and Peloton

Speaking by phone in late June from New York, Common paused for a moment of reflection before continuing.

“I’ve done business partnershi­ps with companies that have not been all the way good,” he acknowledg­ed. “But, even then, I tried to do the best I can to promote what I see as truth.”

Have the companies Common has been involved with, which include Microsoft and the fitnesstec­h firm Peloton, been open to his truths?

“I haven’t been in a lot (of partnershi­ps),” Common said. “But let’s face it: I’m not perfect as a human being. No one is. So, some of these corporatio­ns — with the collection of human beings they have — are not going to be all good.

“When I did have those opportunit­ies to sit down (and talk) with them, some of them made adjustment­s. Some didn’t know they needed to make adjustment­s and it just needed to be brought to their attention . ...

“And that’s OK. Because, ultimately, you want to be in a partnershi­p in life with people that share your vision and passion. And, like Harry Belafonte, I’m willing to dig deep to make those things happen and not just play it safe.”

Common’s desire to use music as a vehicle for positive change was less pronounced but already taking root on his 1992 debut album, “Can I Borrow a Dollar?” Like his second album in 1994, he released it using the stage name Common Sense.

It was with his third and fourth albums — 1997’s “One Day It’ll All Make Sense” and 2000’s landmark “Like Water for Chocolate” — that his musical vision, lyrical dexterity and heartfelt world view blossomed. As a result, Common was hailed as one of the exemplars of what was dubbed “conscious rap.”

This tag was also used to describe the work of Mos Def, The Roots, former Common paramour Erykah Badu and other hip-hop innovators, whose music and thematic subjects strove to enlighten as well as entertain.

Common’s love for jazz, classic R&B and other genres was readily apparent from the start of his career. But it was on his fifth album, 2002’s “Electric Circus,” that his expansive approach fully bore fruit.

Rather than just use samples from some of his favorite artists for his own songs, Common collaborat­ed with them. Guests on “Electric Circus” included Prince, Jill Scott, Mary J. Blige, Zap Mama’s Marie Daulne, Stereolab’s Laetitia Sadier, Bilal, Ceelo Green and vocalist Sonny Sandoval from the San Diego rap-metal band P.O.D. Moreover, Common used landmark albums by Jimi Hendrix, Joni Mitchell and Pink Floyd as musical signposts on “Electric Circus.”

Or, as he rapped on “I Got a Right Ta”: Hip-hop is changin’ / Y’all want me to stay the same? ... I made my own lane.

‘Regurgitat­ion of music’

“There are some things I really don’t like about hip-hop,” Common said in a 2003 San Diego Union-tribune interview. “I don’t like the regurgitat­ion of music — everybody using the same formula, the same producers. The lack of creativity, the fear of not being free and taking chances, that’s what I don’t like . ... The love and purity of music is what’s missing from hip-hop today.

“I owe my audience my best. And I owe them the truth and imaginatio­n and hard work, to be able to offer whatever I can that has challenged me as an artist and made me a better person. I need to show them the (dimension) of me as a person, which means dealing with love, with getting drunk, with watching people trying to survive by selling weed and working a job, and with trying to patch their relations up with the mother of their babies.”

Now, 20 years later, does Common feel hip-hop has grown more creative and open to risk-taking?

“I think hip-hop has definitely opened itself up more, due to people like Kendrick Lamar and Kanye (West), who just take the music to different places,” he replied.

“Tyler the Creator, Earl Sweatshirt, all these artists are brave enough to go wherever they need to go. So, yeah, it definitely has opened up more. And I want to give credit to groups like Outkast — who broke barriers and did incredible, innovative music — and, of course, to The Roots and Mos Def, who took the music to different places.”

Common took his music to different places, literally, on his 2017 and 2018 Hope & Redemption Tour.

It opened at Corcoran State Prison. After performing at another California prison, he posted a message on Instagram: “I’m blessed to have the opportunit­y to connect with my brothers inside Folsom State Prison and perform for them to inspire them and spread a message of hope, redemption, justice, love and compassion.”

Common documented his tour and the stories of some of the inmates he met in his “The Hope & Redemption Tour” series on Youtube. Yet, while he continues to do outreach work with incarcerat­ed people, his goal is to reach as many listeners in as many places as possible.

“I want to provide inspiratio­n, hope and comfort to people,” said Common, whose two memoirs — 2011’s “One Day It’ll All Make Sense” and 2019’s “Let Love Have the Last Word” — were both bestseller­s.

“I want to be one of the guides to a better life. I really want to be a (guiding) light, whose music makes people feel like life is better and that there is hope for what they want be. I want people to feel that they are powerful, the same way they do if they hear a certain speech by Malcolm X, or read something by James Baldwin or Dr. Maya Angelou, or hear President Obama speak.

“I want my music to create that energy and for people to leave my live performanc­es feeling like, ‘Man, I want to go and do something good!’ ”

 ?? MARCIO JOSE SANCHEZ AP ?? Rapper and actor Common attends a youth-led demonstrat­ion in Los Angeles in 2020 calling for an end to racial injustice and accountabi­lity for police.
MARCIO JOSE SANCHEZ AP Rapper and actor Common attends a youth-led demonstrat­ion in Los Angeles in 2020 calling for an end to racial injustice and accountabi­lity for police.
 ?? MICHAEL LOCCISANO GETTY IMAGES ?? From left: Charles Blow, Derrick Adams, Common and Robert De Niro onstage after Common received the Harry Belafonte Voices for Social Justice Award at the 2022 Tribeca Film Festival.
MICHAEL LOCCISANO GETTY IMAGES From left: Charles Blow, Derrick Adams, Common and Robert De Niro onstage after Common received the Harry Belafonte Voices for Social Justice Award at the 2022 Tribeca Film Festival.

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