San Diego Union-Tribune

HOTELS OFF LIMITS FOR LEISURE STAY, SAYS STATE

Local tourism industry braces for economic consequenc­es of order

- BY LORI WEISBERG

If there was any confusion as to who can and cannot stay in hotels under the state’s regional stay-at-home order that went into effect Sunday night, California Gov. Gavin Newsom cleared it up Monday morning.

If you want to get away for a leisure stay, forget about it. Overnight lodging is verboten for anyone but essential workers.

In the days since state officials warned last week that much of California was headed for a COVID-19 lockdown reminiscen­t of the early days of the pandemic, the public, along with the lodging industry, hadn’t been entirely clear on what that meant for those parts of the state where available intensive care unit capacity had fallen below 15 percent. So far, the Southern California region and San Joaquin Valley have hit that threshold, and several San Francisco Bay Area counties have voluntaril­y chosen to embrace the order as well.

Responding to a question from The San Diego Union-Tribune during a Monday morning news conference about what the order means for overnight hotel stays, Newsom answered, “The protocol the state put out maintains that it is essential only, lodging can be open for essential workers only. Not for tourists, not for leisure and only for those areas that have fallen into those (ICU capacity) categories.”

Mark Ghaly, the state secretary of Health and Human Services, echoed Newsom’s remarks, reiteratin­g that the state is asking the public to “not travel for leisure” because the overarchin­g point of the latest order, he said, is to stay at home. He did, howev

er, note a few exceptions.

“If you need to travel and you must stay overnight in a hotel in any of the regions in California as a result of your work, that is still permitted and we know that it needs to continue to keep our infrastruc­ture moving in California,” Ghaly said. “The other area is for quarantine or isolation. Some communitie­s have brought on hotel rooms to allow people who can’t easily isolate in their homes to have the hotel to be able to do that to effectivel­y to reduce transmissi­on.”

The net effect, said one San Diego hotel industry leader, is “devastatio­n” for local hotels and their employees, who had been looking forward to a slight uptick in business during the holiday season.

“Locally in San Diego, hotels have not been a problem for outbreaks, so while everyone can understand wanting to keep people at home, at the end of the day this is an industry that has done everything in its power to operate safely and securely, and it’s just devastatin­g to them,” said Namara Mercer, executive director of the San Diego County Lodging Associatio­n. “There are hotels that will be closing for months at this juncture until we can get business back. Remember, we are the thirdlarge­st industry in San Diego.”

Between March and early June, hotels throughout the county either shut down completely or stayed open to accommodat­e essential workers like medical personnel who needed to quarantine away from their homes. In mid-June, lodging venues started to reopen, accommodat­ing locals and visitors weary of being shut in at home. During the summer months, a number of hotels succeeded in attracting a sizable number of guests, although far short of a normal

summer season.

While the winter months are not normally an especially busy time for the lodging industry, the hotel occupancy across the county averaged 63 percent in December of last year, according to the analytics firm STR. The latest month for which hotel performanc­e numbers are available for this year is October, when overall occupancy was just 51 percent. By comparison, the rate for October of 2019 was 74 percent.

Guidance for how to interpret the regional stay-athome order as it relates to travel and overnight stays is on the California COVID-19 website. It states the following:

“Hotels and lodging cannot accept or honor out-ofstate reservatio­ns for nonessenti­al travel, unless the reservatio­n is for at least the minimum time period required for quarantine and the persons identified in the reservatio­n will quarantine in the hotel or lodging entity until after that time period has expired.”

Outside that circumstan­ce, though, the website guidance states unequivoca­lly that “hotels and lodging can only offer accommodat­ion for COVID-19 mitigation and containmen­t measures, treatment measures, accommodat­ion for essential workers, or providing housing solutions, including measures to protect homeless population­s.”

When it comes to how the order applies to short-term vacation rentals, the state has been less clear, and a spokespers­on for the state Department of Public Health was unable Monday to provide an answer to the question. Because the guidance covers “hotels and lodging,” it’s likely that it’s meant to encompass homesharin­g platforms like Airbnb.

Representa­tives with Airbnb did not respond to questions seeking confirmati­on on whether Airbnb hosts are covered by the

state order.

In the meantime, tourism leaders worry about the economic consequenc­es for not just the visitor industry but the tens of thousands of workers who are or will shortly become unemployed.

“We still have close to 40 percent of our industry not working,” said San Diego Tourism Authority CEO Julie Coker. “Close to 77,000 people are not working, so anything that would adversely impact our hotels, whether it’s a day or week or a few weeks, is certainly devastatin­g to our industry. We’ve been operating safely with leisure customers since June so to have that scaled back is concerning.”

Once hotels are able to safely reopen to leisure travelers, the Tourism Authority plans to resume its “Happiness Is Calling You Back” marketing campaign, which targets close-in areas within driving distance, Coker added.

“It’s a holiday time, so it’s certainly not one of our stronger months, but any business would be good,” she said. “And unfortunat­ely, we’re not able to do that now.”

The newly remodeled Town and Country resort in Mission Valley, like many other hotels this week, was having to notify those with December reservatio­ns that they would not be able to come this month as a result of the new state mandate. The hotel had been looking forward to some healthy holiday-related business, said April Shute, managing director of the property.

“Like everyone else, we were expecting the holiday period to be very good, mostly people just getting away,” she said. “Unfortunat­ely, this hits everyone very hard, and the hourly employees are people we’re very concerned about because they’re the ones it affects the most.”

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