San Diego Union-Tribune

Images on your devices

- Mike.freeman@sduniontri­bune.com; Twitter: @TechDiego (760) 529-4973

cracks and defects over time,” said Ward, IKIN’s chief executive. “The goal is to continue to explore business-to-business opportunit­ies while at the same time producing a consumer product.”

IKIN’s second project is an accessory display that attaches to smartphone­s to enable holographi­c images on handsets.

Estimated to cost under $500, the RYZ display is expected to launch sometime next year. It includes a software kit that can be uploaded into the Unity 3D developmen­t platform.

Unity is a popular game engine used by software developers across desktop, mobile, console and virtual reality platforms.

The RYZ kit allows developers to repurpose existing content and apps to enable holograms, as well as create new holographi­c content. “Literally right now all

the applicatio­ns that exist on a phone are ready to be translated into a holographi­c environmen­t,” said Griffith.

The roughly 20-employee company has raised about $15 million in seed money since it was founded. It is now seeking to raise an additional $20.9 million, according to filings with the

U.S. Securities and Exchange Commission.

Abbruzzese, the ABI Research analyst, said IKIN’s challenge will be getting content creators on board and making its technology easy to use. It is still “early days,” he said.

“I hesitate to make the comparison to 3D TVs, but I think it is apt,” said Abbruzzese.

“Even if the content is there, the interest might not be. There have been attempts at glassesfre­e 3D — holographi­cs being sort of the next step for 3D — and it never really caught on.”

 ?? COURTESY OF IKIN ?? IKIN is developing an accessory that attaches to smartphone­s.
COURTESY OF IKIN IKIN is developing an accessory that attaches to smartphone­s.

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