PANTONE’S VERI PERI PITCHED AS THE RIGHT HUE FOR THESE CHANGING TIMES
Experts say color reflects strength, optimism in a world in transition
In an effort to blend the futuristic with the warm and fuzzy, Pantone announced Veri Peri as its 2022 color of the year last week.
Pantone describes the purplish hue as a dynamic periwinkle blue with violet-red undertones. Veri Peri blends the faithfulness and constancy of blue with the energy and excitement of red, said Laurie Pressman, vice president of the Pantone Color Institute. “This happiest and warmest of all blue hues introduces an empowering mix of newness,” Pressman said.
This is the 23rd time Pantone has announced a color of the year, when Pantone’s color experts reach into their vast swatch library to select a color that will illustrate how the world is evolving. But for 2022, Pantone color geniuses mixed up a new hue. The Carlstadt, N.J.-based color experts are confident Veri Peri will color our clothes, our hair, cars and coffeemakers as well as the wallpaper in our homes and on our sleeping computers.
“The challenges we are facing
have not only led us to reframe our cultural values, but we are rewriting our lives,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It just seemed right that we create a new color. Veri Peri is a reflection of our will and determination to find alternative solutions. It’s a symbol of the global zeitgeist in this moment of transition.”
Veri Peri is certainly futuristic. In a webinar Pantone hosted Dec.
9, Pressman likened the saturated metallic to the metaverse — not Mark Zuckerberg’s, but the world that links our real lives with our digital ones. Pantone worked with Microsoft Teams to create a collection of wallpapers for its Windows users.
“Its courageous presence encourages personal inventiveness,” Pressman said. “As we emerge from an intense period of isolation,