How do Realtors market listings, themselves?

A: Effective marketing comes down to the four P’s: preparation, pricing, presentation and parties!

It starts with preparing the house for sale; decluttering, painting, repairing, landscaping and staging. We want the place to look and feel as irresistible and viscerally appealing as possible.

Knowing the market inside and out helps us provide the most accurate valuations and pricing strategy.

Top-notch, professional photography is the cornerstone of our presentation. We provide video, drone photography and property websites for each listing, as well as compelling brochures and print media to local and national publications. Social media marketing on Facebook, Instagram and Twitter is essential. Full open house schedule, postcard announcements and mega-open-house party events that turn out hundreds of visitors complete our marketing campaign.

Our personal marketing involves memorable service. Word-of-mouth marketing is the best. Our clients rave to friends, family and colleagues about us. We generate significant repeat business and referrals. We also provide fun and useful swag, make sure we keep in touch with notes, calls and pop-by gifts and throw parties. There’s my website too, just Google my name.

Frank Castaldini, Coldwell Banker, 415-846-1899, fc94114@aol.com.

A: Consistency is key. Pick a market and work that market. You own a neighborhood by being top of mind in that neighborhood — week over week, month over month, year over year.

But I’m sure the average reader is more interested in how an agent successfully markets a home.

The more exposure a home has will lead to more interest generated, which results in more offers and a higher sales price. It’s that simple.

The easiest way to ensure this is with cross-channel marketing. Some people still read the paper (obviously). Some only look online, some only look at real estate apps on their phone, and others still have their agent drive them around.

You don’t want to miss a single potential buyer, so make sure your home can be seen in all of these ways and more.

The more places your home is seen, the more money ends up in your bank account.

Greggory Onzo-Tasher, Vanguard Properties, 415-609-5451, greggory@vanguardsf.com.

A: The most efficient and expansive way to market a new listing is through the use of social media.

Social media enables me to present a property in an organic way while also fostering real-time interaction between myself and those who express interest both publicly and privately.

While social media is important, the most powerful and effective way to market a listing is still picking up the phone and calling the agents I know will likely have interested buyers and making sure they are aware of the listing. It may seem old-fashioned, but it is truly the most effective way to find the right buyer for a property.

I am fortunate that my clients do my marketing for me. All of my business is based on previous clients recommending me to other people.

My clients are truly wonderful people, so they tend to refer me to other great people, which makes my job enjoyable.

Nick Cooper, Pacific Union Real Estate, 415-233-2911, nicholascooper@gmail.com.