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The Real Estate and Home Guide sections in the Sunday editions are produced by Sentinel Media Services, a content provider, specifically for The Chronicle.

Real Estate

SoundOff ................ JustApproved ............ CoverStory ............... HomeTrends ............ HomeSales .............. Home Guide

Architect Profile . . . . . . . . . . PricePoint ................

When it comes to a career as a Realtor, an important thing to consider is which brokerage firm you want to join.

Name recognition, while not a must, is very important for a new agent who is building their brand and client base. I would recommend a brokerage firm with excellent training, a great marketing platform, I.T. support and a dedicated legal department.

Choosing an experienced managing broker who will take a sincere interest in your success is a must.

I also recommend picking a neighborhood and becoming an expert in that neighborhood. Work that “farm” consistently with monthly postcards and newsletters, as well as your past client list.

A strong entrepreneurial drive, a willingness to work nights and weekends and thick skin to handle rejection are all essential to becoming successful in real estate. Good training, marketing support and management can help you succeed, but it’s up to you to build

business and learn your craft. This is an investment in your future and with a career that you’ll love. I have always been affiliated with a large brokerage firm which has served me well and created lifelong friends!