San Francisco Chronicle - (Sunday)
Volatile CBS label exec favored excess
NEW YORK — Walter Yetnikoff, the rampaging, R-rated head of CBS Records who presided over blockbuster releases by Michael Jackson, Billy Joel and many others and otherwise devoted his life to a self-catered feast of “schmoozing, shmingling and bingling,” has died at age 87.
Yetnikoff ’s death was confirmed Tuesday by David Ritz, who collaborated with Yetnikoff on his memoir “Howling at the Moon.” Further details were not immediately available.
The stocky, bearded Yetnikoff was a onetime lawyer with a sharp mind, a foul mouth, a big heart, a tin ear, a roving eye and an extraordinary temper, a Jewish kid from Brooklyn whose hunger for recognition and power drove him to excess in every way. In “Howling at the Moon,” published in 2004, he described his life as a three-act play: Act 1, “I start to get crazy.” Act 2, “I get crazier.” Act 3, “craziest of all.” Once likened by the New York Times to the vulgar Jewish uncle “who asks his unsuspecting nephew to pull his finger,” he was a born kingpin who helped embody a moment when rock music became big business, embraced and absorbed by corporate America, when contracts and acquisitions seemed as eventful as the music itself.
“If you are successful — as it should be — you simply have to pay an artist, give them a check for all this money,” he told Rolling Stone in 1988. “It’s my pleasure to give Michael Jackson a big, big check. Number one, it shows that we’re successful. Two, whatever he earned, we earned more.”
He joined CBS as a staff attorney in the early 1960s, was named president of CBS Records International in 1971 and CEO of CBS Records in 1975, after Clive Davis was fired amid allegations of payola and mismanagement of expenses. Yetnikoff was a volatile man in a volatile and expansive era; throughout his 15 years on top he competed fiercely with Warner Bros. for industry dominance. Warner had Fleetwood Mac, the Eagles and Madonna. CBS had Jackson, Joel, Barbra Streisand and Bruce Springsteen. When Yetnikoff helped convince James Taylor to jump from Warner to CBS, Warner lured Paul Simon away from CBS.
His reign peaked with such
mega-sellers as Jackson’s “Thriller,” Meat Loaf ’s “Bat Out of Hell” and Joel’s “52nd Street.” CBS’ revenues more than quadrupled under his watch, from $485 million to over $2 billion, but he also blew a fortune by arranging costly deals for Paul McCartney, the Rolling Stones and others past their commercial prime.
“If I were a CBS stockholder, I would sue for dilution of assets,” former CBS Records A&R chief Mitch Miller once complained.
He feuded with friends and enemies, with other labels and his own company. He called
CBS chairman Thomas H. Wyman “Super Goy” and Wyman’s immediate successor, the costcutting Laurence A. Tisch, “the evil dwarf.” Simon would allege that Yetnikoff traumatized him to the point of writer’s block and turned Yetnikoff into a villain in his 1980 film “One Trick Pony,” in which Rip Torn played a boorish record executive. Yetnikoff could also be righteous, threatening to boycott MTV and its then-virtually all-white playlist after its initial refusal to air the video of Jackson’s “Billie Jean” and using his own money to buy back Joel’s song catalog from a former
producer and give it back to the singer.
When he married Cynthia Slamar, in 1987, Mick Jagger, Streisand and Springsteen were among the guests.
“To Walter — The wildest man north of Asbury Park,” Springsteen once wrote to him. “Thanks for your friendship.”
His downfall came amid a storm of corporate turnover and backstabbing, and Yetnikoff ’s personal chaos. By the late 1980s, his marriage to Slamar was collapsing and his treatment for alcoholism had not cleaned up his behavior. He alienated Springsteen and Jackson
among others, raged in public against rival mogul David Geffen and exasperated the executives at his new corporate parent, Sony, which had purchased CBS in 1987 — a deal Yetnikoff helped arrange. Forced out by Sony in 1990, he tried to make a movie about Miles Davis, and failed. He tried to start a new record company, Velvel Music Group, and failed.
“I wasn’t even thinking about getting out of bed,” he wrote in his memoir. “I drew the curtains, closed the blinds and stayed in bed for months. I was immobile. I was useless. I was racked with every lousy selfloathing feeling known to man.”
In recent years, he volunteered at addiction recovery centers in New York City and helped run Commotion Records. Yetnikoff was married three times and had enough affairs to make friends doubt he could ever commit to one woman. He would remember telling Streisand in 1985 that he was marrying Slamar, only to have the singer laugh and respond, “I don’t know anyone less suited to marriage. The chances of you being faithful are absolutely zero.” His third marriage, to Lynda Kady, did endure.
Yetnikoff grew up in a working-class neighborhood where trouble began at home; his father would beat him up, his mother wanted him to get rich. Damaged, but determined, he attended Brooklyn College as an undergraduate and received a law degree from Columbia University. After being stationed in Germany while serving in the Army from 1956-58, he returned to New York and joined the law firm of Rosenman and Colin.
Among his more ambitious peers was a balding young lawyer named Clive Davis, a fellow Jew from Brooklyn who would soon leave for Columbia records and, in 1961, convinced Yetnikoff to join him. He was soon assigned to collect $40,000 from Morris Levy, a music entrepreneur notorious for his ties to organized crime. Levy became a friend and even agreed to settle his debt.
“To bright boy Yetnikoff,” he wrote, “I’m not paying because I gotta. I’m paying because I wanna. I’d hate to see you in trouble so early in your career. That’ll come later.”