San Francisco Chronicle

Student loans, broken dreams

For young entreprene­urs, debts thwart startup hopes

- By John F. Wasik

Saddled with $40,000 in college loans, Catherine Berendsohn, 29, struggled to get a Web design business off the ground after graduating from Florida State University in 2010. Berendsohn, an artist-entreprene­ur, wanted to rent a storefront and start a roving studio in Monterey. Her student loans, however, prevented her from getting the money she needed.

As she tried to expand her business, Berendsohn was denied a personal credit card. Her college loan payment was $400 a month at the time. She took on a website project and began to accept other clients in Carmel Valley Village. But then she lost a commission for a mural project. Unable to continue to pay her monthly expenses, she shut down her business after three months and moved home to Miami.

Because of the corrosive impact of student debt on startups, Millennial­s seem to be the new lost generation of entreprene­urs.

Although it is difficult to pin down a direct relationsh­ip between college loans and entreprene­urial activity, the weight of student debt appears to be deterring some would-be business owners.

Arnobio Morelix, a senior research analyst with the Kaufmann Foundation, co-wrote a study with E.J. Reedy that found that the rise in student debt has coincided with a decline in startups.

The study found that fewer young people were becoming entreprene­urs. The share of new entreprene­urs in the 20- to 34-yearold age group fell to 25 percent in 2014, from nearly 35 percent in 1996.

Total student loans rose from around $510 billion in 2007 to more than $1.3 trillion today.

Despite a recent increase, “overall startup activity for adults under 35 years of age has been on the decline” since 1996, Morelix found.

“Young adults, who used to be the largest age group involved in new companies in 1996,” Morelix

and Reedy wrote, “are now among the smallest demographi­c group.”

Many young entreprene­urs are unlikely to go to venture capital firms or business incubators, preferring to finance their companies with their own money or funds from friends and family members. But being in debt with student loans makes self-financing that much tougher.

Even graduates who have begun promising startups have found that securing financing when carrying student loans was brutally difficult.

Austin Dean, 28, of Grand Rapids, Mich., started his first business repairing computers in 2007 while he was a student at Grand Valley State. He later had to shut down after having cashflow problems.

A second business, started in 2012 while he was pursuing an MBA, focused on corporate event hosting. But his $40,000 college loan debt for his undergradu­ate degree forced him to make some sacrifices, including eating cheap meals.

“Every month the question was, ‘Do I have enough to make my student loan payment?’ ” Dean said. “The debt is always there, drowning you. Could I have turned around the first business or grown the second business? Personal debt always comes first.”

The event business was later bought out by a partner. Now he is on his third company, called Collective Metrics, which aggregates and measures the effectiven­ess of community projects.

“If I didn’t have student loan payments, I would absolutely put that cash into my business,” Dean said. “My student loan payments are $550 a month. Right now, we operate on a bare-bones model, just enough to get by and keep things running.” The $24,500 balance remaining on his loan will take him another four years to pay off, he says.

The issue may begin long before would-be entreprene­urs are even thinking about life after college. Many are in high school when they start to borrow and are not aware of how student debt might affect their finances later.

More than half of students did not bother to calculate their postgradua­te loan repayments, according to a report by the Global Financial Literacy Excellence Center at George Washington University, using data from the Finra Investor Education Foundation’s 2015 National Financial Capability Study.

According to a new study by NerdWallet, a San Francisco financial tool website, nearly half of undergradu­ate students say that they could have borrowed less and still have afforded their educations.

“On average, they said they borrowed $11,597 more than they needed for undergradu­ate study,” the report said.

Still, there are options for budding entreprene­urs facing credit challenges. Crowdfundi­ng sites like Indiegogo and GoFundMe don’t ask for credit reports. Nor is there much, if any, paperwork. Sometimes, simple business concepts can attract thousands of dollars, although getting a lot more than that requires a strong promotiona­l campaign that gets a lot of attention.

Angel investors can be found through city-based business incubators or sites like Funded.

It’s possible, too, to consolidat­e student loans and make lower payments. The government has nine repayment options. For example, a borrower whose income drops postgradua­tion — or is too low to make payments — may qualify for an income-based repayment program. This option, however, has given rise to a questionab­le industry in which firms claim to offer loan “forgivenes­s” or consolidat­ion for a fee. Experts note that changes to college-loan repayment plans are free and have to be processed through the government.

Nonprofit advocacy group Student Debt Crisis also has resources on how to track and repay loans and get answers to questions about repayment options.

Fred Amrein, a financial planner in Wynnewood, Pa., who specialize­s in college financing, advises his clients to examine the federal repayment programs before considerin­g defaulting on loans, which may damage the borrower’s ability to obtain low-cost credit in the future. Many startup founders pay themselves little or no salary in the beginning, and can qualify for federal incomedriv­en repayment programs.

Amrein cautioned that such borrowers still have to pay the balance and “interest on the loans may still accrue, depending upon the federal loan type. Yet there’s no reason to default on federal loans.”

Entreprene­urs who took out private college loans also have some refinancin­g options through online services such as SoFi and Credible.

Berendsohn, who says she’s in default on her loans now, wants to continue her education while pursuing her entreprene­urial aspiration­s. She said that she would like to earn a master’s or doctorate degree.

Her new company — CEBerendso­hn Arts — specialize­s in “website creation, photograph­y and mural services as well as the creation of creative product lines.”

For now, Berendsohn has to move ahead without much financing. “Right now, my business is a small online and word-of-mouth business,” she said.

“Every month the question was, ‘Do I have enough to make my student loan payment?’ The debt is always there, drowning you. Could I have turned around the first business or grown the second business? Personal debt always comes first.” Austin Dean, 28, of Grand Rapids, Mich., now on his third business

 ?? Scott Mcintyre / New York Times ?? Catherine Berendsohn, whose student debt prevented her from getting the money she needed to grow her own business in Monterey County, has ended up living back in her parents’ home in Miami.
Scott Mcintyre / New York Times Catherine Berendsohn, whose student debt prevented her from getting the money she needed to grow her own business in Monterey County, has ended up living back in her parents’ home in Miami.
 ?? Sean Proctor / New York Times ?? Austin Dean, an entreprene­ur working on his third company, has had to scale back plans each time because of his student debt.
Sean Proctor / New York Times Austin Dean, an entreprene­ur working on his third company, has had to scale back plans each time because of his student debt.
 ?? Scott Mcintyre / New York Times ?? Unable to continue to handle her monthly expenses and make student loan payments, Catherine Berendsohn wound up shutting down her business after three months and moving home to Miami.
Scott Mcintyre / New York Times Unable to continue to handle her monthly expenses and make student loan payments, Catherine Berendsohn wound up shutting down her business after three months and moving home to Miami.

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