San Francisco Chronicle

Personal shopping:

Stitch Fix looks for perfect market fit

- By Trisha Thadani

A San Francisco company claims it takes the stress out of personal shopping by sending customers boxes of clothing and accessorie­s based on their style, size and price preference­s. Stitch Fix charges a $20 fee for styling, which is credited against the items they purchase; anything they don’t want, they can return.

Started in 2011 by CEO Katrina Lake, the company has raised $42 million to date and employs more than 5,500 people nationwide, the company said. Forbes estimated its 2016 revenue at $375 million. (The privately held company doesn’t disclose its financial informatio­n.)

In September, the company expanded to menswear, and in February, the company started Stitch

Fix Plus to extend its range of sizes for women. Stitch Fix is part of a cohort of fashion-tech services that have popped up over the past few years, which attempt to make personal styling easier and more accessible.

One reason why Crunchbase users may have been assiduousl­y researchin­g the company: Bloomberg reported the company was considerin­g an initial public offering. A company spokeswoma­n declined to comment.

PAX Labs

A vaporizers and e-cigarettes manufactur­er.

What happened: Pax Labs has been relatively quiet lately — but a company spokeswoma­n said a recent article by TechCrunch about the field of smoking and vaporizer startups could be driving increased interest. Why it matters: With the legalizati­on of marijuana in California, the smoking and vaporizer startup niche may become more relevant. Pax Labs claims they are “redefining” the future of smoking. Headquarte­rs: San Francisco Funding: $46.7 million Employees: 150

UpGuard

A cybersecur­ity company that scores companies on how secure their systems are.

What happened: According to a company spokesman, UpGuard has seen 300 percent growth in revenue in the past 12 months and recently expanded in Asia. Why it matters: As hackers become more sophistica­ted, cybersecur­ity tactics must keep up. With an increase in highprofil­e security breaches of companies like Yahoo, there’s more attention paid to cybersecur­ity. Headquarte­rs: Mountain View Funding: $27 million Employees: 50-99

MTailor

A men’s clothing app that provides custom-fitted shirts based on measuremen­ts taken via an iPad. What happened: The company, which appeared on reality show Shark Tank in February, recently beta launched their custom-fit jeans line. Why it matters: MTailor is yet another app in the fashion-tech space, and claims that it can replace the expensive and cumbersome tailoring process. Headquarte­rs: San Francisco Funding: $2.12 million Employees: 10-30

Zozi

An online marketplac­e for events and activities like flight lessons, vineyard tours and wine tastings.

What happened: Negative attention is still attention; Zozi said it laid off 30 percent of its staff last week. Why it matters: Zozi is in a crowded space. Big names like Airbnb and Expedia want to sell experience­s, too. Headquarte­rs: San Francisco Funding: $44.3 million Employees: 51-100

 ?? Mason Trinca / Special to The Chronicle ?? Above: Brittany Hamilton works at Stitch Fix. Below: Merchandis­e decorates a wall.
Mason Trinca / Special to The Chronicle Above: Brittany Hamilton works at Stitch Fix. Below: Merchandis­e decorates a wall.
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 ?? Mason Trinca / Special to The Chronicle ?? Stitch Fix employees work in the common areas of their office in S.F. The personal shopping startup sends customers a box of five items to choose from.
Mason Trinca / Special to The Chronicle Stitch Fix employees work in the common areas of their office in S.F. The personal shopping startup sends customers a box of five items to choose from.

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