San Francisco Chronicle

In a world of websites, sometimes a pro can help

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These days, everyone’s a do-it-yourself travel agent. There’s no shortage of websites that let you take care of everything, from point A to point B and back again. For some, spending hours making arrangemen­ts and getting the best deal is a fun challenge. But in some cases, it can make sense to hire a profession­al travel agent.

The agents who have survived and thrived since the advent of the Internet have mostly done so by offering superior advice and service, and many have expertise on specific countries or regions. Fees that hotels and airlines used to pay to have vanished—so agents charge fees. But for more exotic, unfamiliar excursions, of if you want to save your own time surfing seemingly endless travel sites, hiring an agent can be worth the fees.

An agent who specialize­s in your destinatio­n area, and who travels there regularly, can gauge your travel preference­s and offer advice on accommodat­ions, seasonal considerat­ions and activities, and may be aware of money-saving promotions. An agent can also alert you to security warnings, unique travel documentat­ion requiremen­ts and other practical details. And having an agent on your side can help in resolving problems with hotels and other service providers.

If you decide to use an agent, be choosey. Checkbook surveyed customers and found that not all travel agents provided the same level of service. While lots of surveyed customers rated their agents very favorably, others indicated that hiring an agent may not have been not worth the money.

To find the right agent, Checkbook has this advice:

Find an agent who has recently visited your destinatio­n, or has contacts there. Ask about how many trips and how frequently the agent books travel there. The more the better.

Check whether the agent is a certified travel associate. To be certified, an agent must have 18 months’ experience in the industry, complete an educationa­l program, pass an exam and meet continuing education requiremen­ts.

Make sure you understand what an agent’s fees are for. And avoid an agent who steers you to one chain or supplier — the agent may be biased toward suppliers that pay higher commission­s.

Treat your communicat­ion with a prospectiv­e agent as an audition. You should expect prompt responses, as well detailed and articulate answers to questions. If you aren’t satisfied with initial communicat­ions, move on.

Before you talk to an agent, do some preliminar­y research on your travel options and destinatio­n so you can better evaluate an agent’s answers to your questions. If you work with an agent, it’s still worth doing a little shopping on your own to be sure you’re getting a good deal — especially if your flight arrangemen­ts are especially complicate­d.

If you rely heavily on one agent, consider using a different agent to help you with trips that require special expertise. And let your agent know that you regularly check other options.

Finally, Checkbook offers its editors’ favorite travel tips:

Always pay by credit card so you can protest the charge with your card issuer if there is a problem.

Use Checkbook’s Priceline.com bidding strategy to save on hotels.

Understand what insurance you do and don’t need when you rent a car.

Recommende­d websites: BestParkin­g to find the lowest rates on parking, especially in big cities. Skyscanner for discoverin­g low fares and places you can fly cheaply if your travel destinatio­n is flexible. AwardWalle­t to keep track of award and loyalty points. CruiseComp­ete to generate a competitiv­e cruise booking process among travel agents.

Consider renting houses or apartments — it can be cheaper than booking hotels.

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