Facebook workers assisted Trump’s campaign
Facebook was crucial to get Donald Trump’s message to people he wanted to reach during the 2016 campaign, according to Trump’s digital director, who told CBS’ “60 Minutes” that he handpicked pro-Trump employees there to help him take advantage of the social network’s advertising tools.
“Twitter is how (Trump) talked to the people, Facebook was going to be how he won,” Brad Parscale told “60 Minutes,” according to an excerpt of an interview that the program intends to air Sunday. The social network was particularly valuable because it allows precise placement of messages, Parscale said, according to the excerpt.
Facebook’s employees showed up for work at his office several days a week to provide guidance on how to best use the company’s services, Parscale said in the interview excerpt. “I wanted people who supported Donald Trump,” he said, adding that he questioned the workers about their political views.
Parscale didn’t immediately respond to a request for comment. A Facebook spokesman said the company provided the Trump campaign with the same guidance and services it offers any major advertiser.
Facebook has found itself at the center of inquiries into Russia’s involvement in the
2016 election. The Menlo Park company said it has so far found $100,000 in advertising spending by accounts linked to the Kremlin. The company turned over details on the ads to Congress and to Special Counsel Robert Mueller, who is leading the criminal investigation into Russia’s campaign meddling and possible ties to Trump’s associates.
A person familiar with the company’s work for Trump’s campaign took issue with Parscale’s use of the word “embeds” to describe its employees, because it implies that the campaign work was their sole focus. The workers had tasks for other clients as well, said the person, who asked not to be identified because the matter is sensitive.
The company offered Democratic nominee Hillary Clinton the same opportunity, the person said.
Although federal election law generally bars corporations from aiding political campaigns, there’s nothing wrong with a company providing training and services to a campaign if it offers the same services to every client spending similar amounts, said Larry Noble, former general counsel of the Federal Election Commission.
“If you’d do it for any customer, it’s OK,” Noble said, adding that the services have to be offered to all customers. “It can’t be just for political campaigns.”
Facebook was especially useful in reaching rural voters, Parscale told “60 Minutes,” according to the published excerpt. “So now Facebook lets you get to ... 15 people in the Florida Panhandle that I would never buy a TV commercial for,” he said.