San Francisco Chronicle

In the Spotlight: Firm hopes drone racing becomes next major competitiv­e sport

NASCAR in the sky — tech-driven sport is ‘next big thing,’ UVify believes

- By Trisha Thadani

“It marks a cultural shift to tech-driven entertainm­ent and competitiv­e sports.” Robert Cheek, UVify head of business developmen­t

Editor’s note: Here are three Bay Area startups worth watching this week.

San Francisco startup UVify says it is capitalizi­ng on “the next big thing” in sports: drone racing.

“It marks a cultural shift to tech-driven entertainm­ent and competitiv­e sports,” said Robert Cheek, the company’s head of business developmen­t.

UVify has several models of its Draco drones: Draco Research, which is sold to universiti­es, government­s and corporatio­ns; and for consumers, the Draco and Draco HD, zippy little drones that can reach up to 100 mph.

Drone racing is quickly moving from a niche sport to a serious business that has caught the attention of ESPN and extreme-sports brand Red Bull. ESPN signed a broadcast deal with the Internatio­nal Drone Racing Associatio­n last year to showcase a series of racing events. Red Bull recently held its first drone-racing tournament in Austria, which UVify employees attended. Companies and celebritie­s have poured money into the field, with hopes of it becoming a NASCAR in the sky.

There are still some technical challenges facing the industry: battery life, video quality and high prices. The Draco sells for $699, the HD model for $799, and Draco Research costs $4,999, Cheek said.

UVify, which has $5 million in funding and nine employees, garnered extra attention on startup database Crunchbase this week because it began selling its racing models commercial­ly. The Draco HD is already sold out.

Cheek said the drones helped film an action scene for a show set to air by the end of the year. He also said it is developing a new product to be unveiled at the CES trade show in Las Vegas in January and is also “working on a product with a large tech company in Asia.”

“It is a new field and a new sport, and no one really knows who is gonna be the one running the business,” he said. Also trending:

Spiral Therapeuti­cs

What it does: A biopharmac­eutical company that develops therapies for inner ear disorders.

What happened: The company received “positive feedback” from the Food and Drug Administra­tion related to its plans for its LP T99 program, designed to prevent chemothera­py-induced hearing loss in pediatric patients.

Why it matters: This company, which could not be reached for comment, has called its products “first-in-class,” which means the FDA views it as a novel way to treat a medical condition.

Headquarte­rs: San Francisco

Funding: $3 million, according to Crunchbase

Employees: 4, according to LinkedIn

Doorman

What it did: Scheduled package deliveries for a one-hour window, for a monthly fee of $89.

What happened: It shut down. CEO Zander Adell said in an email that the company is “joining forces with another team” in a deal that will be final in about three weeks. Startups sometimes shut down in “talent acquisitio­ns,” where employees stop working on a product and move en masse to a new company. For their new employer, such deals can be a fast way to hire a lot of engineers.

Why it matters: While it is unclear why this startup folded, all last-mile delivery startups — from Postmates to Instacart — face stiff competitio­n from Amazon, Google, Walmart and more. Headquarte­rs: San Francisco Funding: $3.37 million, according to Crunchbase

Employees: 11-50, according to Crunchbase

“It is a new field and a new sport, and no one really knows who is gonna be ... running the business.” Robert Cheek, UVify

 ?? Photos by Mason Trinca / Special to The Chronicle ??
Photos by Mason Trinca / Special to The Chronicle
 ??  ?? Top: UVify CEO Hyon Lim and head of Business Developmen­t Robert Cheek watch as drone pilot Trevor Christense­n flies their Draco HD. Above: The Draco HD sells for $799.
Top: UVify CEO Hyon Lim and head of Business Developmen­t Robert Cheek watch as drone pilot Trevor Christense­n flies their Draco HD. Above: The Draco HD sells for $799.
 ?? Mason Trinca / Special to The Chronicle ?? The UVify team — drone pilot Trevor Christense­n, CEO Hyon Lim, and Robert Cheek, head of business developmen­t — believe they are onto the “next big thing” in sports as it signals a cultural shift.
Mason Trinca / Special to The Chronicle The UVify team — drone pilot Trevor Christense­n, CEO Hyon Lim, and Robert Cheek, head of business developmen­t — believe they are onto the “next big thing” in sports as it signals a cultural shift.

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