San Francisco Chronicle

Cable Car Clothiers (1939)

- — Maghan McDowell

In an era when innovation and disruption are calling cards, Cable Car Clothiers attracts customers with authentici­ty and consistenc­y. This Old World haberdashe­ry — a buttoned-up word for “men’s shop” — is reminiscen­t of an era in which gentlemen wore hats and suits and the staff built personal relationsh­ip with customers. World War II veteran Charles Pivnick founded Cable Car Clothiers in 1939, and although it’s now run by grandson Jonathan Levin, not much has changed since the store shifted from war-surplus supplies to traditiona­l British-style clothing in 1954: A well-curated inventory of tailored clothing, hats, caps and accessorie­s from brands such as Southwick, Filson and Stetson, and the nostalgic atmosphere to match, including personaliz­ed customer service and ambiance-appropriat­e music. One addition to the Financial District store, Levin says, is the store’s 1930s-style barbershop, which has brought in a new demographi­c. “We have been able to introduce a younger generation to traditiona­l Ivy League clothing and to educate them about the importance of dressing for success,” Levin says. “When you are competing with online shopping and clothing made overseas, it is crucial to pay attention to the details. Our staff prides itself on building personal relationsh­ips with our customers, and we encourage them to touch and feel the quality of the fabrics and the constructi­on of our clothing.” 110 Sutter St., S.F; www.cablecarcl­othiers.com.

 ?? Chronicle archives ?? This Cable Car Clothiers ad ran on Dec. 14, 1959, in The San Francisco Chronicle.
Chronicle archives This Cable Car Clothiers ad ran on Dec. 14, 1959, in The San Francisco Chronicle.
 ?? Leah Millis / The Chronicle 2014 ?? Cable Car Clothiers owner Jonathan M. Levin (right) and employee Edward Benney at the store’s front counter.
Leah Millis / The Chronicle 2014 Cable Car Clothiers owner Jonathan M. Levin (right) and employee Edward Benney at the store’s front counter.

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