San Francisco Chronicle

Beyond sodas and chips

Vending machines get all kinds of things in front of customers at a variety of venues

- By Trisha Thadani

Editor’s note: Here are three Bay Area startups worth watching this week.

In a world that is quickly replacing in-person retail with online shopping, Gower Smith says he has a cheaper and less space-consuming way to keep it alive.

His company, Swyft, creates sophistica­ted vending machines that sell products from retailers like Best Buy, Nespresso and Uniqlo. These machines are located in places like malls and airports, taking up a fraction of the space that a regular store would.

The growth of Swyft comes at a turbulent time for brick-and-mortar chains, because Amazon and other online sellers are taking a bigger share of retail.

With their products in Swyft machines, companies can have a physical presence without the space requiremen­ts of retail, Smith said: “We deliver immediate gratificat­ion to the consumer.”

The San Francisco company is trending on startup database Crunchbase because it has made deals with “one of the largest drugstore chains” as well as a grocery chain, Smith said. Smith declined to name the companies, but CVS announced a pilot program with Swyft in September.

Swyft also acquired startup ZoomSystem­s, which makes a similar product and operates in North

America and Europe. Smith, named Swyft’s CEO last year, founded ZoomSystem­s, which he left in 2014.

Swyft’s vending machines — Smith prefers the phrase “automated retail” — are in hundreds of locations around the country, including the airports in San Jose, San Francisco and Oakland.

The company has $5.5 million in funding and about 70 employees.

“We’re moving into retail automation to help retailers and online companies” that want to have a traditiona­l presence and compete with the online giants, Smith said.

Also trending: HiQ Labs

What it does: Makes software that analyzes public data from LinkedIn profiles to help employers determine whether workers are likely to leave or stay.

What happened: HiQ Labs, which could not be reached for comment, is involved in a legal battle with LinkedIn over access to what HiQ says is publicly available data. It recently started a crowdfundi­ng campaign to help fund the legal battle. Why it matters: This is the latest case of a powerful tech company cracking down on a firm suspected of “data scraping,” the practice of extracting informatio­n from social media accounts or websites. This brings up questions about ownership of personal data that is publicly available.

Headquarte­rs: Mountain View

Funding: $12.4 million, according to Crunchbase

Employees: 11-50, according to Crunchbase

Elation Health

What it does: Builds an electronic health records system, which removes paper forms from the patient-physician interactio­n.

What happened: It is unclear why this company, which declined to comment, is trending on Crunchbase this week. A bill, called the EHR Regulatory Relief Act, which could make it easier for hospitals to adopt electronic records, was introduced in the Senate this month.

Why it matters: Many doctors use paper records in their medical practices, making it difficult to transfer and share informatio­n. Elation Health is one of many companies attempting to digitize this process.

Headquarte­rs: San Francisco

Funding: $15 million, according to Crunchbase

Employees: 11-50, according to Crunchbase

 ?? Photos by Paul Kuroda / Special to The Chronicle ??
Photos by Paul Kuroda / Special to The Chronicle
 ??  ?? Soyeon Moon purchases earbuds from a Best Buy vending machine at San Francisco Internatio­nal Airport before rushing to her flight, top.
Soyeon Moon purchases earbuds from a Best Buy vending machine at San Francisco Internatio­nal Airport before rushing to her flight, top.
 ?? Paul Kuroda / Special to The Chronicle ?? Javier Burillo and Coco wait near a Best Buy vending machine that Swyft has installed in a terminal at San Francisco Internatio­nal Airport.
Paul Kuroda / Special to The Chronicle Javier Burillo and Coco wait near a Best Buy vending machine that Swyft has installed in a terminal at San Francisco Internatio­nal Airport.

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