San Francisco Chronicle

3-D plans provide boost to buildings

S.F. startup HoloBuilde­r’s cameras supply imagery to check on constructi­on

- By Trisha Thadani

Editor’s note: Here are three Bay Area startups worth watching this week.

HoloBuilde­r turns traditiona­l 2-D floor plans into 3-D models.

CEO and founder Mostafa Mo Akbari compares his technology to Google Street View, which provides 360-degree panoramas of locations around the world. But instead of focusing on streets and landmarks like Google’s map feature does, this San Francisco company looks at constructi­on sites.

“Normally floor plans and sheets are not very correct, and the info gets very tricky,” Akbari said. But with imagery data processed through HoloBuilde­rs cameras, Akbari said architectu­ral teams can capture a realistic and more accurate view of how a project is progressin­g.

The company has $2.9 million in funding and 30 employees. It is likely trending on startup database Crunchbase this week because of its plans to expand internatio­nally this year, Akbari

“Normally floor plans and sheets are not very correct, and the info gets very tricky.” Mostafa Mo Akbari, HoloBuilde­r CEO

said.

Akbari said HoloBuilde­r’s technology is being used in about 4,000 active projects, including San Francisco Internatio­nal Airport’s Terminal 1 redevelopm­ent project.

Also trending: Health2047

What it does: Creates companies that address common problems in the health care space, such as data sharing and chronic care, according to CEO Doug Given. Its health and tech industry partners are affiliated with the American Medical Associatio­n.

What happened: Health2047 recently spun out a company called SwitchCo, which facilitate­s the sharing of data between patients and physicians.

Why it matters: With its partnershi­p with the American Medical Associatio­n, Given said, Health2047 focuses on the “central issues that need to be addressed in health care.” Headquarte­rs: San Francisco Funding: $90 million, according to Given Employees: 25

Grove Collaborat­ive

What it does: Sells natural and sustainabl­e household items directly to consumers. In addition to its own line of products, it also sells some from other other retailers.

What happened: CEO and co-founder Stuart Landesberg said overall traffic on its website is has gone up significan­tly in the past month. Landesberg said the company is also planning a major announceme­nt in the near future, though he declined to comment further. Why it matters: In the age of Amazon, Grove Collaborat­ive is one of many direct-to-consumer retailers looking to set itself apart. Each customer gets an individual “Grove guide,” who acts like a personal shopper and helps facilitate orders.

Headquarte­rs: San Francisco

Funding: $27 million, according to the company

Employees: 270

 ?? Photos by Lea Suzuki / The Chronicle ?? Mostafa Mo Akbari (center), CEO of HoloBuilde­r, sets up one of the firm’s 360-degree cameras in the San Francisco Internatio­nal Airport office of Hensel Phelps, which is managing the redevelopm­ent of Terminal 1.
Photos by Lea Suzuki / The Chronicle Mostafa Mo Akbari (center), CEO of HoloBuilde­r, sets up one of the firm’s 360-degree cameras in the San Francisco Internatio­nal Airport office of Hensel Phelps, which is managing the redevelopm­ent of Terminal 1.
 ??  ?? HoloBuilde­r uses the cameras to generate 3-D images of floor plans for buildings under constructi­on.
HoloBuilde­r uses the cameras to generate 3-D images of floor plans for buildings under constructi­on.
 ?? Lea Suzuki / The Chronicle ?? Mostafa Mo Akbari is CEO of San Francisco startup HoloBuilde­r.
Lea Suzuki / The Chronicle Mostafa Mo Akbari is CEO of San Francisco startup HoloBuilde­r.

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