Wang’s skin-care diary
You may have heard of the famous Korean multistep skin care routine. Susie Wang, founder of 100% Pure, takes it to a whole new level by incorporating different regimens for different days of the week.
Monday & Thursday
— brightening: Wang uses seven products in the morning, including a cleanser, toner and serum from the 100% Pure Fermented Rice collection, as well as face oil, eye cream and sunscreen. At night she takes off makeup with the 100% Pure Blood Orange Cleansing Balm, followed by a cleanser, scrub, toner, serum and 100% Pure Retinol Overnight Balm.
Tuesday & Wednesday
— deep hydration: Starting her day with the 100% Pure Coconut Milk Cleanser, Wang follows with a toner, serum, oil, cream, eye cream and sunscreen. She adds hydration at night with a two-step cleansing process: cleansing balm followed by the nourishing 100% Pure Coconut Milk Cleanser. She then sits in the steam room with two masks, followed by an application of toner, serum, oil cream, and Plantioxidants ABCDE Eye Cream.
Friday — skin calming:
Wang starts her skin salvation Fridays with the Nopal Cactus Cleanser and Flower Water Toner from the Puristry Collection. She continues the healing process with 100% Pure Green Tea EGCG serum and cream, face oil, eye cream and sunscreen. At night she uses the cleansing balm and Puristry Cleaser, then applies the 100% Pure Green Tea Water Bomb Mask. She finishes her ritual with a serum, face oil and cream.
Saturday & Sunday —
antioxidants: Weekends are for brightening, free radical-fighting antioxidants. She dedicates her entire morning routine to Plantioxidants, using her new line’s cleanser, toner, scrub, oil, serum, cream and eye cream — followed by sunscreen, of course. Her weekend nights belong to Plantioxidants as well, using the same lineup.