San Francisco Chronicle

Uber driver takes the long road, finds perspectiv­e at destinatio­n

- By Dan Reich Dan Reich is a musician, artist and writer who lives in Novato. He drove for Uber for two years, eight months. He has been taking afternoon kayak rides, going on long walks with his dog, and launching his freelance content creation website. T

My mother-in-law first suggested I try driving for Uber. It seemed a dubious propositio­n — living in Novato, I suspected the economics of driving to San Francisco (where the rides are) might not make it very lucrative. And I shared the opinion that Uber drivers can’t get a job doing anything else. Because that describes me, I became an Uber driver.

As I developed routes and strategies, I loved that Uber was so flexible: I could start and end at any time, and go wherever I chose.

Early mornings and evenings were the busiest and most profitable times to drive. My lifestyle skews toward mornings, so I drove the a.m. rush hour. I needed to be on the road by 6 to miss the traffic. If I ran late, the consequenc­e was a soul-crushingly slow commute, and the realizatio­n that only drivers who made it to San Francisco were making any money.

As I got better at it, Uber began offering weekly bonuses. One week, Uber dangled a particular­ly juicy carrot: Complete 80 trips a week, and make $200 extra — four weeks in a row, another $1,000. Being in a financial hole, I committed myself to the incentive. Because I was averaging about 60 trips a week, I had to expand my hours, and six days a week turned into seven. I drove 16 days in a row to get the $1,800. The money saved my bacon, but it also establishe­d a pattern that would have costs I wouldn’t realize until later.

Just as I had the bonuses figured out, Uber started messing with them, making them harder to achieve. I began to realize what an amazing skill Uber uses to dangle its carrot so that a driver might do 10 extra trips a week and still miss the bonus. This is what Uber’s algorithms seem designed to do.

I ran numbers to see what I was actually making. Uber’s skill in carrot-wielding revealed itself here as well — I averaged around $16 an hour. I began to see myself as a small cog in a very big machine, one in which drivers weren’t really human beings, but a commodity to be replaced, like a burned-out bulb. I began to see myself that way. The best part of Uber — the ability to turn the money on and off — became the worst part. If I considered taking a day off, I asked myself if it was worth leaving $140 on the table. Usually, it wasn’t. So I continued.

My days got bleaker. I started cussing out drivers, not caring if passengers rated me lower. My wife began to harp on my constant crankiness, making it worse.

One Saturday, I picked up a passenger in San Francisco. Looking for oncoming traffic and seeing none, I turned and pow! — I was in an accident. We pulled to the curb and exchanged informatio­n. My passenger reported neck pain and wanted to see a doctor. Probably he just didn’t want to ride in my car.

Somehow my car was still drivable, and I needed to take photos and contact Uber. I encountere­d problems and had to call technical support. The technician seemed to lack skill, training and empathy. No “I’m sorry” or “That’s too bad.” Just a check-offthe-boxes response, followed by a nearly unusable automated survey.

My car now too mangled for Uber, I headed back to Marin. I was on the Golden Gate Bridge where it occurred to me that I don’t need to do this anymore. So I decided to stop.

Ever since, I’ve experience­d an exhilarati­ng rush of freedom. I no longer have a source of income, but I’m not obsessed with it anymore. My wife feels she has her husband back.

For a long time, I felt like a hamster on a wheel. I’m happy to report that I’m enjoying life as a free-range hamster.

 ?? Jon Shapley / Hearst Newspapers 2015 ?? Uber provides incentives to lure drivers, but not all of them think the sacrifices are worth the rewards.
Jon Shapley / Hearst Newspapers 2015 Uber provides incentives to lure drivers, but not all of them think the sacrifices are worth the rewards.

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