San Francisco Chronicle

Trump’s tweeting fuels rap response

- By Nina Tabios

Where Donald Trump’s tweets spark public contention, rapper Dumbfounde­ad used the president’s drubbing of Kim Jong Un on social media last year as fuel for his latest record.

But “Rocket Man,” the six-track EP named after the lead single inspired by Trump’s feud with the North Korean dictator, represents more than a knee-jerk reaction by the Korean American hip-hop artist.

“It was just funny to me,” says Dumbfounde­ad, whose real name is Jonathan Park. “I wanted to create a fictional, ethereal persona that wasn’t necessaril­y Kim Jong Un but the embodiment of this whole other animated character.”

The “rocket man” tweetstorm is one example of how the president slings insults at political opponents and world leaders, which struck a nerve with Dumbfounde­ad. The song, and the entire project concept, was meant to repurpose the insult for more empowering effect.

The music video for “Rocket Man” was banned in South Korea by the country’s censors, but Bay Area fans can catch the song live at the Regency Ballroom during Dumbfounde­ad’s Yikes! tour stop on Friday, March 23. The 31-city marathon will have a different opener for each region (National Poetry Slam champion G Yamazawa is scheduled for the San Francisco date) with a focus on highlighti­ng Asian American acts.

Dumbfounde­ad made his music career by flipping realworld scripts into lyrical critiques using his quick wit and sense of irony. That style earned him respect during his battle-rap upbringing in the Los Angeles undergroun­d.

After more than a decade of making music, Dumbfounde­ad skillfully blends comedy and advocacy in his words. In some tracks, such as the slowburnin­g “Every Last Drop,” he hilariousl­y praises his immigrant upbringing (“Mama turned yellow trash into straight gold”). In “Harambe,” off his 2017 full-length “We Might Die,” he challenges the state of the modern world (“Welcome to the jungle, with more guns than roses”). In “Safe,” which was written with the 2016 #OscarsSoWh­ite campaign in mind, he calls for more Asian representa­tion in Hollywood (“The other night I watched the Oscars, and the roster of the only yellow men were all statues”).

“Dumb is a pioneer,” says Yamazawa, a Japanese American rapper from North Carolina. “He represents a time in our generation of hip-hop that’s beginning to embrace new stories and perspectiv­es.”

Waxing political was not Dumbfounde­ad’s intention when he started rapping (the 32-year-old is not shy about young Dumb’s aspiration­s: “I just wanted to get girls,” he admits, with a laugh). A graduate of Los Angeles’ hip-hop conglomera­te Project Blowed and a freestyle veteran impervious to stereotypi­cal Asian jokes, race was never his topic of choice either.

“Ultimately, his craft is his own, and he represents a high level of artistry that isn’t held back by his cultural background,” Yamazawa says. “That’s something all of us (Asian American artists) are trying to accomplish.”

But while Dumbfounde­ad rose in the rap ranks on his unique material and delivery, not his Asian roots, he couldn’t remain silent on how ethnicity ties in with identity and humanity.

“I realized that if I’m not talking about (my ethnicity), I’m wasting an opportunit­y, wasting a voice,” he says. “When you hop on stage, you have an opportunit­y to say something and change people’s minds about who you are and what your people are.”

Born in Argentina and brought to Los Angeles by way of Mexico with his mother and sister, Dumbfounde­ad was a latchkey kid, “growing up in front of a television.” As an arts and entertainm­ent nerd, he related more to his Latino and black friends — skaters and punk rockers from Silver Lake and Echo Park, northwest of his Koreatown neighborho­od — essentiall­y disconnect­ed from Los Angeles’ Korean community.

That distance eventually faded with time, as proved by his “Koreatown” chest tattoo and his ongoing support for Asian Americans in the arts. Still, he frequently calls on those adolescent experience­s for insight into how to tell Asian immigrant stories.

Outside of rapping, Dumbfounde­ad has had his fair share of screen time, most recently as one of the subjects in “Bad Rap,” a Netflix documentar­y about Asian Americans living the independen­t artist grind, and with a supporting role in “Bodied,” a 2017 independen­t comedydram­a centered on battle rapping. He wants to write for television, orbiting the small screens of Donald Glover (“Atlanta”), Issa Rae (“Insecure”) and Aziz Ansari (“Master of None”).

From rap to television, Dumbfounde­ad always felt a gravitatio­nal pull to cultures other than his own. Now he’s shepherdin­g a new generation of Asian American hip-hop artists.

“I think it’s important that individual­s coming into a culture that wasn’t necessaril­y started by you or your people, you gotta bring something to the table,” he says. “I think that’s the key to even telling the Asian American story. … We have to start thinking from the outside, not staying in this bubble or being angry, (and) kind of try to find humor and make fun of ourselves too.”

 ?? Scott Dudelson / Getty Images 2017 ?? Dumbfounde­ad’s EP “Rocket Man” is based on President Trump’s insults of North Korean leader Kim Jong Un.
Scott Dudelson / Getty Images 2017 Dumbfounde­ad’s EP “Rocket Man” is based on President Trump’s insults of North Korean leader Kim Jong Un.
 ?? Johnny Nunez / WireImage 2017 ?? Dumbfounde­ad on race: “If I’m not talking about (my ethnicity), I’m wasting an opportunit­y, wasting a voice.”
Johnny Nunez / WireImage 2017 Dumbfounde­ad on race: “If I’m not talking about (my ethnicity), I’m wasting an opportunit­y, wasting a voice.”

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