San Francisco Chronicle

LendingClu­b founder has new financial startup

- By Julie Verhage and Dakin Campbell Julie Verhage and Dakin Campbell are Bloomberg writers. Email: jverhage2@bloomberg.net, dcampbell2­7@ bloomberg.net

LendingClu­b Corp. founder and former Chief Executive Officer Renaud Laplanche, who shocked the online lending industry with his controvers­ial departure two years ago, is taking a stab now at shaking up credit cards.

Upgrade, his new San Francisco startup, is creating a personal credit line that’s meant to bring together the fixed-rate interest of a loan with the freedom of using a card. While LendingClu­b was largely used to help consumers refinance credit card debt, this new product is meant to be an alternativ­e altogether.

“We’re going to replace credit cards,” Laplanche said. “We designed the Personal Credit Line to give consumers the two things they want most: the flexibilit­y to access funds when they need them and the predictabi­lity of a fixed rate and equal monthly payments.”

Laplanche left LendingClu­b in 2016 after an internal review found abuses tied to the sale of a loan and a failure to disclose a personal interest in an investment fund. The shares never recovered, sitting about 75 percent below 2014’s initial public offering price. Other online lenders, such as On Deck Capital Inc. and Prosper Marketplac­e Inc., have also seen valuations fall.

Laplanche started working on Upgrade the summer after he left, focusing on offering personal loans of $1,000 to $50,000 with repayment plans of 36 or 60 months. Many borrowers used the money to repay credit cards or for home improvemen­t projects. He raised his first round of funding in March 2017, counting Union Square Ventures, FirstMark Capital and Ribbit Capital as investors.

The line of credit will lend between $500 and $50,000, and customers will be able to draw from it when they need money, being charged interest only on the amount they use. The funds are deposited directly into the customers bank account. The offering resembles a home equity line of credit, but Upgrade’s line of credit won’t require the customer to use their home as collateral.

The new product will compete with one from former PayPal executive and co-founder Max Levchin, who now runs financial technology startup Affirm. Levchin’s company made a name for itself by working with brands like Peloton Interactiv­e and Casper Sleep, offering financing for larger purchases that people might want separate from their monthly credit card statement.

Since then, it has expanded to more than 1,000 retailers and recently introduced a mobile app that acts as a virtual credit card, advertisin­g lower interest and late fees than a typical credit card.

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