San Francisco Chronicle

Housing crisis? No, job dumping

Businesses must shoulder social cost of their growth

- By Barry Phegan Barry Phegan, a resident of Marin County, is a corporate culture consultant.

Hiding behind the public narrative of “housing crisis” lies an ongoing pattern of corporatio­ns dumping their costs on others.

Economists call this “externaliz­ing.” Silicon Valley is doing it now with housing. It’s time we changed the playing field.

Feeding the “housing crisis” is bulging growth in jobs and accompanyi­ng need for office space. Now there’s a major imbalance.

When a similar imbalance occurs inside a corporatio­n, (say hiring new employees without having the needed desks, chairs, office space, etc.) the company brings together the affected department­s, agrees on the solution, and writes new procedures or rules to prevent the problem’s reoccurren­ce, (e.g., the personnel department must notify the office-space-management department of all new hires).

But we are not watching a rational problem-solving process here. We are watching a public political discussion — where, as usual, the public story line is largely controlled by, and financiall­y benefits, the powerful.

Yes, a brief online search unearths the campaign contributi­ons to elected officials supporting Senate Bill 50. Contributo­rs include (no surprises here) corporatio­ns, and real estate and constructi­on groups. With their “housing crisis” war cry, they artfully deflect public attention away from companies building square miles of office space, regardless of the associated cost of social services — including housing, schools, roads, etc.

Companies “externaliz­e” costs when possible. It’s their legal responsibi­lity to maximize stockholde­r profits. If it’s cheaper to dump toxic waste into the local river than to process it, then a company will dump, and will fight any action that makes it take responsibi­lity — until public frustratio­n forces a re-leveling of the playing field.

For example, when environmen­tal degradatio­n and workplace injuries and deaths became intolerabl­e, we created the federal Environmen­tal Protection Agency and the Occupation­al Safety and Health Administra­tion. These agencies created a national, more socially desirable, corporate playground. It’s time we did this in the Bay Area with another (intolerabl­e?) social cost — housing.

Most Bay Area residents don’t like this imbalance in our region, where the steroid-fed San Francisco/Silicon Valley job magnet creates endless problems for the rest of us. In their heart of hearts, public officials in cities in San Mateo and Santa Clara counties aren’t always proud of grabbing a disproport­ionate share of taxes on commercial real estate while ignoring the effect — traffic, housing, etc. — this has on neighbors. Tax incentives motivate cities to grab what they can.

While publicly crowing over their profitable tax base, elected officials may privately admit to preferring a tax system where they didn’t benefit at the expense of others. Given a chance, most people want to be good citizens, but the solution lies beyond the reach of individual communitie­s.

I hope we can come together regionally, under an elected representa­tive body, to establish a truly socially equitable regional playing field (perhaps with a little help from the state). It’s time we required companies to take responsibi­lity for the socially and financiall­y devastatin­g effects of job dumping.

Let’s come together, cooperativ­ely and regionally, stop blaming local communitie­s, and reshape the legal and financial playing field to benefit everybody. Let’s call out elected officials to stop hiding behind superficia­l catchphras­es, such as “housing crisis,” that conceal rather than illuminate.

While corporatio­ns will understand­ably resist solutions that make them internaliz­e rather than externaliz­e costs, I believe that they will do what they have done in the past when they realized the social and political tide had turned — swallow, take a deep breath, smile, get on board and, together with all affected groups, create a win-win solution.

 ?? James Tensuan / Special to The Chronicle ?? Residents express the need for affordable housing in a sign outside Google’s headquarte­rs in Mountain View. The growth in jobs is feeding “the housing crisis.”
James Tensuan / Special to The Chronicle Residents express the need for affordable housing in a sign outside Google’s headquarte­rs in Mountain View. The growth in jobs is feeding “the housing crisis.”

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